SWIMS new product line
SWIMS presented new items from the Fall/Winter 2012-2013 collection. The main reason to pay close attention to the brand is the City Duck model. SWIMS City Duck is a real salvation for sneaker lovers, because these galoshes are designed to protect your favorite pair of shoes from rain and dirt and keep their original look for as long as possible. The prototype of the new model was the classic duckboots boots (in Russia they were nicknamed "frogs" for their purpose). During their 100-year history, duckboots, which are a symbiosis of rubber boots and leather boots, have become a panacea for foresters and hunters, conquerors of swamps and snows. For those who conquer the city and take care of their shoes, City Duck galoshes will be an indispensable companion. The model will go on sale in three colors: electric blue, tangerine, black-brown.
The line of new products is continued by urban waterproof boots made of dense nylon and rubber Charles High Top and Charles Full Brouge. They are stylized as rough men's boots, which are subject to any weather conditions, but they have an emphatically classic silhouette and a set of details typical for dandy style (perforated inserts, zigzag, accent on the toe and, of course, strict silky laces). An absolutely new direction for SWIMS was the first collection of women's rubber boots.
The Olivia Rubber Boot model is a stylish, bright accessory that will complement and refresh any casual look on gray autumn days. The original side inserts made of elastic fabric make it easy to tuck any trousers or knitted leggings made of thick yarn into boots, and the current colors: yellow, red, navy blue and black make it possible to endlessly combine wardrobe elements.
SWIMS also continues to release the already popular classic colored overshoes SWIMS Classic and more strict SWIMS Classic Premium models with leather backs, which have become the perfect complement to the business dress code. It is reported by intermodal.ru.
SWIMS presented the new Fall / Winter 2012-2013 collection. The main reason to pay close attention to the brand is the City Duck model. SWIMS City Duck is a real salvation for ...
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
How a fashion brand can get into ChatGPT recommendations
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associated with elitism, aristocracy and an active lifestyle.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
Euro Shoes – on a new premium platform!
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Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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Shoe factories in Russia are closing one after another
The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
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How to differentiate yourself from competitors and earn more?
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What decorative items can be used as retail equipment to effectively present shoes and bags?
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Global footwear production down by 1,5 billion pairs in 2023
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MUNZ Group: Five common mistakes when searching for line personnel
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
