Lisette - in the top three among wholesale customers
In October, a series of presentations of the Lisette SS 2012 collection for wholesale customers ended.
The main theme of the Lisette collection for spring-summer 2012 is prosperity. The theme is supported by colors and natural motives. The color surprise of the summer season is blue and its shades, red, dirty pink and tanned leather (nude). When creating the collection, Lisette designers experimented with a combination of different materials, with new designs - designer heels, slit heels - with floral ornaments, perforations and geometric patterns.
The new Lisette collection was presented at the largest shoe exhibitions in Sochi, Moscow, Khabarovsk, Novosibirsk, Yekaterinburg, Samara, St. Petersburg, Chelyabinsk and Krasnoyarsk. As a result of sales events, the total order for wholesale deliveries of Lisette spring-summer 2012 shoes exceeded 41% by 2011%.
“According to the results of the spring-summer 2011 season, the Lisette brand entered the top three in terms of sales with clients from all regions of Russia and the CIS countries,” comments Inna Kosenko, commercial director of the Rossita company's wholesale business.
Lisette - the author's project of the Rossita company. Fashion designers from their own model studio are working on the creation of Lisette collections with the participation of partners from Europe.
Lisette shoes are represented in the 52 regions of Russia, as well as in Ukraine, Kazakhstan and Belarus. The Lisette franchise network has 18 stores.
In October, a series of presentations of the Lisette SS 2012 collection for wholesale customers ended.
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
SOHO Fashion Group: 20 years of sustainable growth and collaboration with global brands
This year, SOHO Fashion Group celebrates its 20th anniversary—a significant milestone that highlights the company's sustainable development and its contribution to shaping the Russian fashion market. During this period, the company has established a leading position in the industry, forging strong relationships with international brands and establishing itself as a reliable representative of the fashion segment.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth The share of online sales in fashion is growing, and last year it was already more than 54%. Buyers are increasingly buying clothes and shoes online, and the lion's share of these purchases are made on marketplaces. Ozon is one of the leading players in the Russian fashion market, and the Fashion direction on the platform is the fastest growing. About trends in online trading, about the specifics of the shoe market and recommendations for brands planning to sell shoes through the marketplace - in an exclusive interview with SR with the Commercial Director of the Footwear direction at Ozon Fashion Olga Moskvicheva.
MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
A harmony of comfort and elegance, fashion trends and classic essentials—German shoe and bag brand MARCO TOZZI presents its new Fall-Winter 2025/26 collection.
Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
Each season, trend bureau Future Snoops (formerly Fashion Snoops) identifies key colors for different product groups. For shoes, bags, and accessories, the forecast takes into account the specifics of the categories and is based on general cross-market color forecasts for the season. The three colors described in the article below will influence the accessories market in the fall/winter 25/26 season, helping you promote trendy new items and update classic styles. These shades have beautiful and delicious names: "Ice Star," "Honey Glaze," and "Cherry Jam."
Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
