A photo from Loewe's anniversary advertising campaign featuring actress Julia Garner. Photo: Fashion Network
Loewe celebrates 180 years!
The Spanish luxury brand is celebrating its 180th anniversary. To mark the occasion, Loewe has released a photo shoot dedicated to its history, a special capsule collection, and an animated short film, according to Fashion Network.
The advertising campaign, shot by American photographer Talia Chetrit, features several Loewe muses: actress and model Julia Garner, who joined the brand's ambassadors in March, as well as Gisele, Salma Abu-Deif, and Kara Wai, actress Sissy Spacek, and artist Kara Walker. The images showcase some of Loewe's most iconic bags, including the Flamenco clutch, the Puzzle, and the new Amazona 180, reimagined by creative directors Jack McCollough and Lazaro Hernandez.
The fashion house will also release a capsule collection, available starting June 3rd in select boutiques and online. The collection will include bags, small leather goods, and apparel inspired by the house's creative heritage.
A short animated film, narrated by actor Antonio Banderas, chronicles key moments in the fashion house's history. A special issue of Loewe Magazine, titled "180 Years of Craftsmanship," will be available free of charge at the brand's partner stores starting June 15.
Founded in Madrid in 1846, Loewe is part of the French LVMH group, which also includes brands such as Dior, Louis Vuitton, Givenchy, and Bulgari. According to the latest available data, Loewe SA ended the 2024 financial year with revenue of €885,2 million, an increase of 9,2% compared to the previous year.
The Spanish luxury brand is celebrating its 180th anniversary. To mark the occasion, Loewe has created a photo shoot dedicated to its history, unveiled a special capsule collection, and unveiled an animated film.
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