The new Loewe Spring/Summer 25 advertising campaign tells the story of the Spanish origins of the luxury brand of clothing, footwear and accessories. Photographer David Sims shot the advertising campaign in the north of Catalonia in the village of Taverteta, Collsacabra Mountains. The heroes of the photo shoot were actor Drew Starkey, actress Taylor Russell and singer, singer, motorcyclist and global ambassador of the brand Wang Yibo.
"The campaign returns to Loewe's geographical roots and to a photographic language that highlights an almost pagan connection with the forces of nature, very characteristic of the early days of [Jonathan] Anderson," the brand's creative director, under whose leadership Loewe has become one of the most attractive fashion houses.
The photographs, taken by David Sims, feature striking pieces from next season's collection: crinoline dresses, leather coats, metal mesh tops, draped trousers and other dressy pieces. Accessories include Madrid, Flamenco Purse and Squeeze bags and "Toys" shoes, presented as part of the natural landscape.
Founded in Madrid in 1846, the brand began as a leather goods workshop and is renowned for its artisan craftsmanship. Under the creative direction of Jonathan Anderson, it has become one of the most desirable houses in the luxury fashion segment.
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