The Economist Intelligence Unit (EIU) investigated the largest cities in Europe for their attractiveness in terms of tourist shopping, and recognized the British capital as the best metropolis in this area.
As a result, 33 countries were selected whose large cities EIU evaluated according to several criteria: the availability and variety of shops, goods and brands represented in them, convenience of location, quality of service and staff, price availability, number of cultural heritage sites and restaurants nearby and even climatic conditions. As a result, the British capital scored the highest score: London was awarded 80,6 points from 100 possible for each evaluation criterion.
By the way, London outscored such major cities as Barcelona, Madrid, Rome and even Paris. The French capital, although it maintains a leading position in the ranking of the most popular tourist megacities, but as a center for international shopping, it managed to take only fourth place, and all because of the unjustified high cost of Parisian hotels.
Russian cities were also included in the list of the best shopping capitals: for example, Moscow took the leading positions in the number and variety of retail outlets represented in the city, and St. Petersburg took first place in the Convenience category in terms of Sunday opening hours. However, neither the official nor the cultural capital of Russia could withstand competition in terms of affordability of prices, both for goods and for hotels, bars and restaurants. The website wday.ru writes about this