Louis Vuitton opens pop-up stores in London and Shanghai
In honor of the release of the debut men's collection of Virgil Ablo for Louis Vuitton, pop-up stores opened in London and Shanghai, writes WWD.
The brand's pop-up store in Shanghai opened in the historic Columbia Circle 19 complex on October and worked until Monday. A temporary store in London opened on Bruton Street on Friday and will be open until October 25.
As in Shanghai, access to the London pop-up store, which is located on an area of about 600 square. meters (previously it was occupied by the Stella McCartney boutique), it is possible only by appointment on the ticketing.louisvuitton.com website.
The store is based on two main themes of the debut show Ablo, which took place in June - the classic Hollywood musical “The Wizard of Oz” and the concept of white light that hits a prism and breaks into many rays of iridescent shades.
Visitors enter the town house and head up the stairs across the yellow brick road. The walls are covered with a print depicting the main character of the fairy tale “The Wizard of Oz” by Dorothy, performed by Judy Garland, who dreams in the middle of a poppy field.
Clothing and other items of the collection are placed in a transparent glass box, the walls of which are covered with a print with the LV monogram in different color options. Boxing recalls the color catwalk on which the Virgil Abloh show in the Royal Garden in Paris took place in June.
Abloh, who for four years has gone from launching an Off-White street fashion brand to being the male brand director of a global luxury brand, compares her journey with the fabulous journey of a farm girl from the Midwest to the magical land of Oz, where she sees things she never could even imagine.
The pop-up store presents items from hand-made clothes to hoodies, shoes and colorful accessories. Among leather goods - a new version of the Christopher backpack, as well as new models of handbags.
Some items can be bought directly at the store, others can only be purchased upon reservation.
Following Shanghai and London, pop-up stores will open in New York and Tokyo in mid-January, and the full Louis Vuitton collection will appear in brand stores worldwide on January 18.
To celebrate the release of Virgil Abloh's debut men's collection for Louis Vuitton, pop-up stores have opened in London and Shanghai. Access to shops is possible only by appointment, - writes ...
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Shoes Style and its Discoveries. An Interview with Anton Bazylev, Prize Winner of the International Shoe Design Competition
The international shoe design competition Shoes Style, held in Moscow this year, showcased many interesting footwear and accessory collections. Shoes Report recently published a story about the winners—third-year students from Kosygin Russian State University, Margarita Skvaznikova and Egor Lysov, who presented their "Retrospective" shoe collection at Shoes Style.
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KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
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How to sell more without losing customer trust?
Today, discounts and sales are no longer considered an effective tool for achieving sales targets. Furthermore, online and offline stores offer consumers virtually the same price for shoes, and consumers often choose not the cheapest option, but the easiest and fastest one. This is why service and soft sales are becoming a key competitive advantage for shoe stores, says Maria Gerasimenko, an expert at SR in fashion business management and development.
Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
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The share of marketplaces will grow
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What factors influence pricing, and how to work with retail prices for shoes
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New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
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Creating an emotional connection through a showcase
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
Euro Shoes: The Fall Premiere That Set Trends and Raised Acute Questions for the Industry
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
Shoe educational program: what shoe soles are made of
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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