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Louis Vuitton launches pop-up to support Virgil Abloh's vintage sneakers
15.01.2021 555

Louis Vuitton launches pop-up to support Virgil Abloh's vintage sneakers

On the eve of Paris Men's Fashion Week, on January 8, a new Louis Vuitton pop-up project called “Louis Vuitton: Walk in the Park” was launched in the French capital.

As is now accepted, the project includes two components, physical and digital. You can get acquainted with it both by visiting the pop-up space located near the headquarters of the luxury brand, on the Rue du Pont Neuf in Paris, and in the Louis Vuitton online application.

The pop-up store will run until January 31 and is designed to showcase re-editions of items from the collection of past seasons, which are always popular with collectors, writes Footwearnews.com.

The focus of the presentation is on the LV Trainer sneakers, which were first introduced in Abloh's pioneering men's collection for Louis Vuitton in Spring '19. In addition to this pair, five more sneaker models have been selected, the most attractive for collectibles, and other models from the collections of recent seasons.

The pop-up store will also sell the new LV Ollie and LV Trainer Upcycling sneakers from the brand's spring '21 collection. The LV Trainer Upcycling is made from recycled LV Trainer materials and is available in five colors, including an exclusive Parisian hue. The new sneakers will be presented alongside Louis Vuitton accessories and eyewear.

On the eve of Paris Men's Fashion Week, on January 8, a new Louis Vuitton pop-up project called “Louis Vuitton: Walk in the Park” was launched in the French capital.
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