LVMH Moët Hennessy Louis Vuitton announced Wednesday that it is introducing a charter to control the supply of animal products, including fur and leather. This was announced during Paris Fashion Week at the French conglomerate Future Life event, where Stella McCartney took over as president’s new Special Advisor on Consumer Responsibility and the Environment (sustanbility) LVMH Bernard Arnault.
In July, McCartney closed a deal with LVMH after leaving the Kering Group. While she is a vegan and her fashion brand does not use genuine leather, fur and feathers in production, the LVMH fashion house includes a dozen fashion brands, including Louis Vuitton, Celine, Givenchy, Berluti and Dior, who actively use all in their production these materials.
The new LVMH charter implies full traceability of the supply of leather, fur and other things and the concern only works with suppliers who follow strict animal protection rules.
The plan includes new LVMH standards for the more responsible use of crocodile leather, in order to preserve this species, and to draw the attention of the communities where crocodile farms are based to improve animal welfare and protect the environment.
The shoe industry accounts for more than half of the use of genuine leather and, according to experts, the new LVMH rules can affect the supply chain of the holding’s shoes, and in turn, its policy will affect the industry as a whole.
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