Luxury shoe brands change strategies
Over the past six months, in Moscow, despite the crisis, several dozen luxury boutiques have appeared at once. Leading players in the global luxury market are changing their strategies, expanding retail spaces, opening new stores and updating old ones.
The new shoe stores are filled mainly with Italian brands. The sixth multi-brand No One boutique was opened in Smolensky Passage in Moscow, where brands such as Casadei, Fabi, Fratelli Rossetti, Moreschi, Pollini, Premiata, Roberto Cavalli, and many others are represented. At the store, occupying 350 square. m, there are no walls, instead of them are transparent display cases from floor to ceiling. The idea belongs to the architectural bureau Mapa Architetti.
In addition to the multi-brand format, No One is actively developing mono-brands, launching its brands in “free swimming”. So, in the summer in GUM several premieres from No One took place at once. In a small area - only 30 square. M - the male and female lines of the first Russian boutique of the Italian shoe brand Rocco P. were placed
Nearby is the first Russian boutique of other Italians - Moreschi, famous for men's shoes from 1946. Also updated stores Fratelli Rossetti, Pollini, Stuart Weitzman also earned.
A new boutique of men's and women's shoes Jimmy Choo has opened in GUM. Its design is made in the original concept, already presented in London on Bond Street. Shoes are located on pedestals, as jewelry usually shows.
Over the past six months, in Moscow, despite the crisis, several dozen luxury boutiques have appeared at once.
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How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
Euro Shoes was a huge success in Moscow
The international exhibition of footwear and accessories Euro Shoes premiere collection was held in Moscow from August 26 to 29 at the Expocentre. Organizers and participants of the professional exhibition note the high level of attendance and business activity. Euro Shoes has once again become a center of attraction for professional buyers from different cities and regions of Russia and from the CIS countries.
Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
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We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Global footwear production down by 1,5 billion pairs in 2023
According to statistics from the World Footwear Yearbook 2024, the annual analytical bulletin of the Portuguese Footwear Association, global footwear production fell by 6% last year to 22,4 billion pairs. And global footwear exports decreased by 9,1% year-on-year, to 14 billion pairs, writes Worldfootwear.com.
Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
The business program of the EURO SHOES exhibition will take place on August 28
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Difficulties in recruiting personnel and how to deal with them
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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PETER KAISER IS BACK! The oldest shoe brand in Europe will again be presented in Russia, Caprice Vostok CEO Viktor Kunz spoke about this in an exclusive interview with SR
"Peter Kaiser is back!" – with this slogan, the German brand Caprice opens the spring-summer 2025 season. At the end of December 2023, it became known that Caprice acquired Peter Kaiser, one of the oldest, rich in tradition and most respected shoe brands in Europe. Caprice will continue the unique history of the Peter Kaiser brand and retain its essence. The new owner promises to maintain maximum comfort and quality of shoe materials, a younger audience will be attracted, and prices will become very attractive. “In the mid-price segment, Caprice and I offer excellent value for money. Thanks to the Peter Kaiser trademark, registered in more than 70 countries around the world, we will be able to position ourselves in a higher price segment. The lower and luxury segments are dominated by vertically integrated suppliers. The segment with the greatest potential for our non-vertical partners is in between. This is where Caprice and Peter Kaiser will be positioned,” says Managing Director of CAPRICE Schuhproduktion GmbH & Co. KG Jurgen Kölsch.
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Working with an active audience on Telegram and VKontakte. Mistakes brands make when moving to new local social networks
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Louis Vuitton opens a new factory in Italy
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Effective methods that will help improve the effectiveness of sellers
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Health and comfort in Relax Anatomic dress shoes
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CAPRICE acquired PETER KAISER, one of Europe's most traditional footwear brands
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The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow
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The Euro Shoes@CAF exhibition will be held in Almaty
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Sales through marketplaces. Growth points and pitfalls
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Sales of shoes and accessories: effective techniques for business rhetoric
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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