Isabel Marant Sneakers store held a promotion
In the Moscow online shoe store Isabel Marant - isabelmarant-sneaker.ru - another marketing campaign has ended.
As part of the promotion, customers had the opportunity to receive a gift when ordering Isabel Marant Sneakers. In addition, buyers also had the opportunity to use the free delivery service for purchased goods.
Each Isabel Marant Sneakers buyer is guaranteed the quality of leather and suede sneakers, the possibility of returning the purchase for up to 14 days, as well as the opportunity to receive a discount of 1000 rubles when ordering two pairs.
“Promotions and special offers in the store are aimed at solving several important marketing problems and help us to increase customer loyalty and expand our client base. We strive to ensure that thanks to our company, Russian consumers will always have the opportunity to purchase high-quality Isabel Marant products at attractive prices, ”commented the store's management.
In the Moscow online shoe store Isabel Marant - isabelmarant-sneaker.ru - another marketing campaign has ended.
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The Ministry of Industry and Trade has revealed a number of initiatives to implement measures to combat illegal trade
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Shoe factories in Russia are closing one after another
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Shoemakers' problems are growing
The annual general meeting of the National Footwear Union (NOBS) was held in Moscow.
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How to Conduct an Effective Strategy Session for a Shoe Business?
Every business owner imagines a cloudless future for their company something like this: high profits, ideal employees, loyal customers, competitors biting their elbows, and market conditions that are favorable specifically for their company. Want to get closer to your dreams? Turn them into goals, says fashion business management and development expert and regular SR contributor Maria Gerasimenko. And achieving any goals requires developing a strategy. Today, it is important to understand that strategy is vital for any business - from microenterprises to large holdings.
Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
Trend analysts and fashion trend forecasters have already formulated their concepts of what will be worn in the next cold season, having analyzed hundreds of looks from dozens of shows at fashion weeks in Milan, London, New York and Paris. Fashion Consulting Group trend expert Maria Shchennikova has prepared a checklist of fashionable shoes especially for SR. In the previous issue, we gave a selection of five trendy models of women's shoes for the fall-winter 2024/25 season. And in this issue, we will tell you about five trendy models of men's shoes: updated oxfords, loafers with decor, shoes with straps (very reminiscent of the women's model of Mary Jane shoes), minimalist boots, wallabee boots. The article is based on materials from the global online trend bureau FashionSnoops.com.
Online and offline - eternal battle or cooperation?
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How to Increase Shoe Sales in a Retail Store by 25% Through Effective Management
Almost every retail company has effective and ineffective salespeople, that is, those who always fulfill and exceed the sales plan and those who fall short of one hundred percent month after month. And as a result, the entire store's sales plan sag. How to motivate and teach lagging salespeople to work effectively? Why does a "bad" salesperson mean that the store has a bad manager, who is not ready to take responsibility? And why, in order to be a profitable store, should the result come first, compliance with regulations and sales standards come second, and people come third? SR expert and business trainer Evgeny Danchev answers questions and analyzes mistakes in managing a team of salespeople.
Service and Marketing Tips in Fashion Retail
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Lessons and Conclusions from Moscow Fashion Week and BRICS+ Fashion Summit
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Three Main Trends in Visual Merchandising Based on Events
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Louis Vuitton opens a new factory in Italy
Louis Vuitton has opened its second shoe factory in Italy. After opening the first one in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear in the industrial zone of Civitano in the Marche region. There is also another brand production facility in Tuscany, where bags and leather accessories are produced, writes fr.fashionnetwork.com.
The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow
Russia's largest exhibition of footwear and accessories, Euro Shoes, was held in Moscow from February 19 to 22 and again became the main meeting place for fashion brands and buyers.
Sales through marketplaces. Growth points and pitfalls
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Turkish brand Vaneda on Euro Shoes
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Why is it so important to work with customer reviews, analyze them and use them in your work?
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We are ready for active development in the Russian market
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Current techniques in lighting a shoe store
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Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
Shoe educational program: what shoe soles are made of
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
