On November 4, the first store of the sportswear manufacturer Nike opened in Outlet Village Belaya Dacha after the suspension of work in Russia. The store has changed its name and operates under the NSP banner. As Izvestia writes, Nike was bought out by the Russian multi-brand network Sport Point.
The entire range of Nike retail has remained the same, and the NSP sign presumably stands for Nike Sport Point. Now the new owner is negotiating the lease of areas for NSP stores in other shopping centers.
Nike announced the cessation of work in the Russian market in June 2022, in response to Russia's conduct of a special military operation in Ukraine, after which the company's website and mobile application stopped working, and branded retail stores closed. However, apparently, the company's activities in Russia have not completely stopped.
Rating |