Luxury brand Maison Margiela opens two new pop-up stores in Japan to present its men's collection of shoes and accessories for the 2018 fall-winter season, designed by John Galliano.
Temporary stores will operate in Tokyo and Osaka, and will focus on introducing SMS sneakers and Glam Slam bags. The yellow and white color scheme in the design of pop-up stores is designed to broadcast a positive message and “new glamor”, a style that today can be called the brand code, and which is reflected in the new collection.
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