London-based footwear brand Malone Soulier has launched a global digital platform for bespoke footwear. The corresponding service appeared on the brand's website. Now, fans of the brand around the world have the opportunity to create their own unique pair, choosing as a basis the silhouette of three iconic Malone Soulier models.
This gives customers the opportunity to experiment with Maureen, Maisie and Marion silhouettes by choosing colors and materials. You can choose to your taste: top, branded belts, heel height. There is even the option to add custom initials on the sole. The online platform offers over 6000 customization options. For example, customizing the Maureen model suggests over 2 potential combinations.
After the customers are determined with the final look of their pair, the design project is sent to a team of craftsmen at the Malone Souliers factories in Italy, where all the brand's shoes are produced. It takes about six to eight weeks to manufacture and deliver custom-made shoes.