Malone Souliers Fall-Winter 2018
Malone Souliers Opens First Middle East Boutique
The British luxury brand Malone Souliers opened its first boutique in late July at the upscale shopping center Villaggio Mall in the capital of Qatar, Doha, and plans to further develop its retail business in the Middle East.
The first branded luxury brand boutique that recently changed its name to Malone Souliers by Roy Luwolt appeared not in one of the fashion capitals, but in the upscale Mallaggio Mall in Doha, Qatar. In the next few years, the company plans to open 9 boutiques in the Middle East. According to brand owner Roy Luvolt, who gave an interview to Footwearnwes, the Gulf countries and the Middle East, a new consumer of luxury goods is now emerging.
Roy Luvolt's goal is to capitalize on the wave of popularity of the shoe brand and stimulate consumer demand for its female models.
In parallel with the development of the main project, Luvolt launched a brand of t-shirts called Absence of Paper, which will grow with Malone Souliers. Also in the strategy of promoting the luxury brand of shoes is a collaboration with the popular British clothing brand Roksanda and a partnership with the French luxury house Emanuel Ungaro, in which the energetic Luvolt is also the CEO.
Luvolt plans to present all these brands together at Paris Fashion Week.
Malone Souliers by Roy Luwolt reports a 176% increase in sales for its spring 2019 collection compared to the fall 2018 collection. Currently, the brand is represented at 320 points of sale in different countries of the world, and besides the countries of the Middle East, it is excellently sold in its native London, in department stores Harrods and Selfridges and to the USA at Bergdorf Goodman, Saks Fifth Avenue and at Nordstrom.
British luxury brand Malone Souliers opened its first boutique at the end of July at the upscale Villaggio Mall in Doha, the capital of Qatar, and plans to further develop the brand ...
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