Malone Souliers Opens First Middle East Boutique Malone Souliers Fall-Winter 2018
09.08.2018 1442

Malone Souliers Opens First Middle East Boutique

The British luxury brand Malone Souliers opened its first boutique in late July at the upscale shopping center Villaggio Mall in the capital of Qatar, Doha, and plans to further develop its retail business in the Middle East.

The first branded luxury brand boutique that recently changed its name to Malone Souliers by Roy Luwolt appeared not in one of the fashion capitals, but in the upscale Mallaggio Mall in Doha, Qatar. In the next few years, the company plans to open 9 boutiques in the Middle East. According to brand owner Roy Luvolt, who gave an interview to Footwearnwes, the Gulf countries and the Middle East, a new consumer of luxury goods is now emerging.

Roy Luvolt's goal is to capitalize on the wave of popularity of the shoe brand and stimulate consumer demand for its female models.

In parallel with the development of the main project, Luvolt launched a brand of t-shirts called Absence of Paper, which will grow with Malone Souliers. Also in the strategy of promoting the luxury brand of shoes is a collaboration with the popular British clothing brand Roksanda and a partnership with the French luxury house Emanuel Ungaro, in which the energetic Luvolt is also the CEO.

Luvolt plans to present all these brands together at Paris Fashion Week.

Malone Souliers by Roy Luwolt reports a 176% increase in sales for its spring 2019 collection compared to the fall 2018 collection. Currently, the brand is represented at 320 points of sale in different countries of the world, and besides the countries of the Middle East, it is excellently sold in its native London, in department stores Harrods and Selfridges and to the USA at Bergdorf Goodman, Saks Fifth Avenue and at Nordstrom.

British luxury brand Malone Souliers opened its first boutique at the end of July at the upscale Villaggio Mall in Doha, the capital of Qatar, and plans to further develop the brand ...
5
1
Rating

Latest News

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 161

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 474

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 547

OrthoLite expands its production center in Europe

The American insoles manufacturer has announced the expansion of its European facility, OrthoLite Europa (OEU), located in Almansa, Spain. The company strives to become closer to European partners and aims to increase…
18.07.2024 698

Almaty will host an exhibition of footwear, fur, leather and accessories Euro Shoes@CAF

From August 18 to 20, the main exhibition of the fashion industry in Central Asia - Central Asia Fashion (CAF) will be held in Almaty at the Atakent exhibition complex. For the fourth season of CAF, it is being held with the support of the Moscow International Footwear and…
17.07.2024 595
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning