Mango has developed a new business development strategy
08.12.2015 2187

Mango has developed a new business development strategy

With the start of the new spring-summer season, 2016, Mango, the Spanish brand of clothing, footwear and accessories will use speed and relevance as the basis of a new business development strategy. Every two weeks, the brand will deliver the most trendy things to its stores, monthly present an advertising campaign with the current trend and a new face, publish new content on online resources every 15 days to quickly inform about the latest collections available in stores. All Mango teams will focus on the timely delivery of certain products to stores. In addition, Mango will stop printing the catalog in all its versions, relying on online resources (website, social networks and applications) that allow real-time updates to inform customers about the latest collections. Currently, online sales already account for 10% of the total turnover of the company.

With the start of the new spring / summer 2016 season, Mango, the Spanish clothing, footwear and accessories brand, will leverage speed and relevance as the foundation of a new business strategy ...

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