A couple of days before the start of the Olympics, Nike released a new video motivating athletes and fans to discover greatness in themselves - not only in sports, but also in everyday life.
The video, which will be shown on TV in 27 countries from July 25, is the main component of the Find Your Greatness campaign, which will also take place on social networks, in particular on YouTube and Twitter, where you can join the initiative from using the hashtag #findgreatness.
“The idea behind Find Your Greatness is simple - to inspire and energize everyone to achieve, practice and enjoy the feeling of victory in sports, regardless of the level of the athlete,” said Greg Hoffman, vice president of design and communication at Nike. - Nike co-founder Bill Bowerman said, "If you have a body, then you are an athlete." And this is a really compelling message for all athletes during a great sporting event that we will be following this summer. ”
In this campaign, Nike will also advertise its tech products, such as Nike + Running, Nike + Basketball, Nike + Training, and Nike + Fuelband. Using the Nike + online ecosystem of more than 8,5 million members who share their achievements on the Internet, Nike will offer them a set of tasks that motivate people to achieve even greater victories. As part of the Nike + Mission campaign, the company calls to maximize its greatness by August 12, writes popsop.ru.
Users' achievements will be featured in Nike + Fuelstream, an online stream of images and comments from an internet audience. Nike also invites you to share your victories in themed subsections at nike.com/gameonworld.