A couple of days before the start of the Olympics, Nike released a new video motivating athletes and lovers to discover greatness, not only in sports, but also in everyday life.
The video, which will be shown on TV in 27 countries since July 25, is the main component of the Find Your Greatness campaign, which will also take place on social networks, in particular on YouTube and Twitter, where you can join the initiative with using the hashtag #findgreatness.
“The idea of Find Your Greatness is simple - to inspire and energize everyone to achieve, pursue and enjoy the feeling of victory in sports, regardless of the level of the athlete,” said Greg Hoffman, Nike Vice President of Design and Communications. - Nike co-founder Bill Bowerman said: "If you have a body, then you are an athlete." And this is a really convincing argument for all athletes during the magnificent sports event, which we will follow this summer. ”
In this campaign, Nike will also advertise its tech products, such as Nike + Running, Nike + Basketball, Nike + Training, and Nike + Fuelband. Using the Nike + online ecosystem of more than 8,5 million members who share their achievements on the Internet, Nike will offer them a set of tasks that motivate people to achieve even greater victories. As part of the Nike + Mission campaign, the company calls to maximize its greatness by August 12, writes popsop.ru.
User achievements will be displayed on Nike + Fuelstream, an online stream of images and comments from an online audience. Nike also offers to share their victories in themed sections at nike.com/gameonworld.