Marc Jacobs announced that he was going to rethink the scandalous collection of “Grunge”, which he created in the spring of 1993 for the brand Perry Ellis, and the release of which was a turning point in his career as a fashion designer.
At that time, the world of luxury fashion was not ready to accept the style proposed by Jacobs. When supermodels such as Kate Moss, Christy Turlington, Naomi Campbell, Carla Bruni walked down the catwalk in Dr. boots Martens, Converse sneakers and Birkenstock sandals, as well as plaid shirts and knitted hats, some of the spectators sitting in the front rows were eager to leave. Fashion was then tailored to the style of practical business ladies and representatives of high society. And then on the catwalk suddenly presented a relaxed style of unemployed creative personalities, a style that was adopted by fans of the grunge musical style and went straight out of club and street fashion. Needless to say about the criticism that erupted over this defile. A few months later, Jacobs was fired.
The loud dismissal was followed by the creation of the designer’s own brand - Marc Jacobs, and 25 years later, the fashion designer says that this “failure” defined his career as a fashion designer, he gained the image of an innovator who is ready to take risks and keeps his finger on the pulse of youth fashion.
In November of this year, with the approval of Perry Ellis, Marc Jacobs resumes the release of the “Grunge” collection, 26 items from the updated collection look one-on-one like in that ill-fated - Perry Ellis spring 1993.
Gigi Hadid, Binx Walton, Slick Woods, Dree Hemingway and others are invited as models to showcase the collection. The collection looks amazingly modern.