Secret Garden at Moscow Fashion Week
Moscow Fashion Week Market Introduces Local Brands
Today is the last day of Moscow Fashion Week. For local footwear and accessories brands, Fashion Week is an opportunity to present their footwear to the Russian consumer at the Fashion Week market at the Manezh Central Exhibition Hall. It is open to the public from March 14th to 19th.
Duet.by.MeAt the Week's market, brands present their collections in small corners. Each time, there are new participants. But there are also regulars, such as the Moscow-based shoe brand Duet.by.Me, which is actively taking advantage of all the marketing opportunities offered by the state-run "Made in Moscow" program. This includes selling its shoes in city pop-up spaces organized under the "Made in Moscow" brief.
Duet.by.MeRostov-on-Don footwear brand Lefaro presented its collection at the Nedeli Market for the first time. It includes sneakers with ponytail uppers, elegant women's stiletto sandals, ballet flats with faux shearling uppers, suede loafers, boots, and ankle boots. Prices start at 12 rubles per pair.
LefaroAnother newcomer to the market is the Moscow-based premium footwear brand Refined, founded in 2021. The shoes are manufactured at a Moscow factory and sold in multi-brand stores, including Leform in Moscow. Prices for a pair are around 50 rubles.
RefinedAmong the interesting handbag brands, the Moscow-based accessories brand Secret Garden is worth mentioning. Its founder, Nina Samokhina, began by creating original prints and now presents a collection of fabric bags—raincoat, satin, and velvet—with 3D flowers as a key design element.
Secret Garden
According to Secret Garden representatives, their bags were very popular at the market, and they managed to expand beyond their intended target audience and find new customers – people of all ages.
Secret GardenGenuine leather handbags from the St. Petersburg brand Afina are also in high demand. This premium brand offers basic women's handbags for everyday wear. The collection features neat models with high-quality hardware, available in trendy colors such as muted blue, yellow, and off-white.
AthensMoscow-based brand Igor York presented an intriguing collection of bags, backpacks, and accessories. Bold colors, a spring palette, and a modern, minimalist design.
Igor YorkText and photos: Marina Shumilina
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Today is the last day of Moscow Fashion Week. For local footwear and accessories brands, Fashion Week is an opportunity to present their footwear to the Russian consumer at the Week's marketplace at the Central Exhibition Hall "…"
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