Exhibition Euroshoes Sklad
Marketers have begun research on TM shoes "Top-Top"
14.11.2011 2739

Marketers have begun research on TM shoes "Top-Top"

Exmedia marketing agency conducted focus groups, where the subject of research was the Top-Top footwear trademark.

The purpose of the study is to determine the attitude of consumers and the feasibility of promoting a brand in the Ural region. For this purpose, representatives of the target audience were brought together in focus groups: women with small children and experience in purchasing and using Top-Top TM children's shoes. Each group has 10 people. The first group was represented by loyal customers, and the second by antiloyal customers. During the conversation, the motives of the purchase, the number of pairs purchased per year, the characteristics of the shoes that attract attention to the brand and, conversely, reduce interest, were assessed.

"Top-top" is in demand and has a fairly high sales volume. Mila is aimed at increasing positive results, and focus groups will help us solve this problem, ”said Alexander Borodin, managing director of Mila - Wholesale Shoes.

Exmedia experts are now deciphering and processing the results. According to marketers, two kinds of results are possible. In the first case, you can immediately come to the conclusion that brand promotion is not required, since Top-Top is already in demand and wins among other brands in the economy segment, where the buyer is not motivated by the price to buy. In the second, an in-depth study and the beginning of a quantitative collection of information using other methods will be required.

Exmedia marketing agency conducted focus groups, where the subject of research was a shoe brand ...
5
1
Rating

Latest News

Balenciaga has released a new interpretation of the sneaker with a knitted upper

Mixing two iconic silhouettes from its collection - the stretchy knit upper of the Speed ​​line and the wide rubber sole of the 3XL - French luxury brand Balenciaga has released a new sneaker model, appropriately named - 3XL Sock...
25.09.2023 205

The number of visitors to the Italian leather exhibition Lineapelle increased by 25%

The Milan international exhibition of leather, textiles, synthetic materials, accessories and components Lineapelle has ended and noted a 25% increase in attendance compared to the previous statistics...
24.09.2023 162

Birkenstock's new factory is up and running

German shoe brand Birkenstock has announced the start of operations at its new factory in north-eastern Germany, near Pasewalk. The enterprise was put into operation just 17 months after the start of construction, writes...
24.09.2023 211

Santoni focused on the women's collection

The Italian luxury brand Santoni, associated primarily with men's fashion, has paid more attention to women's fashion for the spring 2024 season...
22.09.2023 432

Attendance at Micam and its sister fairs in Milan increased by 21%

From 17 to 20 September, 42 people visited Micam and its accompanying exhibitions, an increase of 273% compared to September 21. Organizers note an increase in the number of foreign...
22.09.2023 414
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning