Rieker
Marketers have begun research on TM shoes "Top-Top"
14.11.2011 2196

Marketers have begun research on TM shoes "Top-Top"

Exmedia marketing agency conducted focus groups, where the subject of research was the Top-Top footwear trademark.

The purpose of the study is to determine the attitude of consumers and the feasibility of promoting a brand in the Ural region. For this purpose, representatives of the target audience were brought together in focus groups: women with small children and experience in purchasing and using Top-Top TM children's shoes. Each group has 10 people. The first group was represented by loyal customers, and the second by antiloyal customers. During the conversation, the motives of the purchase, the number of pairs purchased per year, the characteristics of the shoes that attract attention to the brand and, conversely, reduce interest, were assessed.

"Top-top" is in demand and has a fairly high sales volume. Mila is aimed at increasing positive results, and focus groups will help us solve this problem, ”said Alexander Borodin, managing director of Mila - Wholesale Shoes.

Exmedia experts are now deciphering and processing the results. According to marketers, two kinds of results are possible. In the first case, you can immediately come to the conclusion that brand promotion is not required, since Top-Top is already in demand and wins among other brands in the economy segment, where the buyer is not motivated by the price to buy. In the second, an in-depth study and the beginning of a quantitative collection of information using other methods will be required.

Exmedia marketing agency conducted focus groups, where the subject of research was a shoe brand ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Street Beat will open 5 stores by the end of the year

In December, Street Beat, a network of multi-brand stores for clothing, footwear and sports style accessories, will open new stores in Moscow, Belgorod and Perm. In total, it is expected to open 5 new ...
06.12.2021 91

Showcases of the shopping center "Nevsky Center" will tell about the Russian avant-garde

The shopping mall "Nevsky Center", located in the center of St. Petersburg, at the intersection of Nevsky Prospekt with Vosstaniya Street, opposite the Moskovsky Railway Station, has carried out a seasonal renovation of windows - together with the Russian Museum, has implemented the concept ...
06.12.2021 68

CCC reports record revenue in the third quarter of 2021

The Polish CCC group, a footwear manufacturer and retailer, reports record revenue of 452,6 million euros (2,1 billion PLN) in the third quarter of 2021. The share of internet sales in the group's revenue amounted to ...
05.12.2021 161

Giuseppe Zanotti presented the current models of women's shoes for the winter

Comfort and warmth combined with elegance - these shoes are presented in the current collection of the Italian luxury brand Giuseppe Zanotti.
02.12.2021 287

Wildberries entered the Turkish market

The Russian online retailer Wildberries launched sales in Turkey, expanding its geography of presence to 18 countries. Wildberries presented to new customers about 5,6 million items of goods from 163 thousand international brands. The assortment includes clothes and ...
02.12.2021 250
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning