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Marketers named the main trends in trade for the coming 3 years
10.02.2012 2108

Marketers named the main trends in trade for the coming 3 years

According to forecasts of the Russian Guild of Marketers, the number of niche projects, the number of small M&A transactions will grow, retail chains will merge into Unions, the assortment line in stores will decrease and the share of private brands will increase.

Sellers of all products will focus on information technology. Every retailer will have online showcases - if not for sale, then at least for the selection and comparison of products.

Electronic customization will appear at points of sale. The introduction of RFID technology will continue and the “smartphoneization” of product selection and payment at the checkout will become wider.
Virtual fitting rooms will no longer be exotic. Customers will increasingly use info kiosks (to study and compare products). Increasingly, electronic price tags will be used.

The forecast was made by the president of the Marketers Guild Igor Berezin and the managing partner of the Semperia consulting company Oleg Gvozdik at the Guild Discussion Club held in late January.

In general, both positive and negative factors are affecting trade. The development of trade is supported by a good (so far) conjuncture of world commodity markets, a conditionally stable exchange rate of the national currency, a stable budget situation, low unemployment and a relatively low level of consumption - there is no "overconsumption" in the country.

Trade development is hindered by corruption, low investment activity, rising taxes, climatic “surprises”, external “shocks” (the situation in Egypt, Libya and other countries) and consumer insecurity.

Recall that in 2011, retail sales in Russia amounted to 19 075 billion rubles. (+ 7,2% to 2010 year). Non-food products prevail in the structure of consumption, their share is 52,2%.

The share of street trading decreased to 11,5%. From the point of view of sales channels, the biggest dynamics is expected on the Internet - if in 2011, goods were sold for 360 billion rubles over the Internet, then in 2012 this figure will increase to 520 billion rubles. However, the share of the Internet will continue to be insignificant, writes analpa.ru.

According to the forecasts of the Russian Guild of Marketers, the number of niche projects will grow, the number of small M&A deals will grow, retail chains will merge into Unions, the number of stores will decrease ...
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