Markets of Moscow Fashion Week worked in the capital for three days At the Markets of Moscow Fashion Week, Ziloti
01.05.2023 2558

Markets of Moscow Fashion Week worked in the capital for three days

From April 28 to April 30, Moscow Fashion Week Markets were opened in seven shopping centers of the Russian capital, as well as on Tverskoy Boulevard. The project presented about 700 local fashion brands from 69 cities, the participants could present their goods for free at the Markets. In addition, all of them got the opportunity to place their products on the site of the online marketplace made by moskve.rf.

At the Markets of Moscow Fashion Week, Ziloti At the Markets of Moscow Fashion Week, Ziloti

The event, the purpose of which was to support the development of fashion business in Russia, was organized with the participation of the Department of Entrepreneurship and Innovative Development of the City of Moscow. Another important task that, apparently, the project was supposed to solve was attracting customer traffic to the capital's shopping centers, the traffic of which has not yet returned to the level of the period before the 2020 pandemic.

At the Markets of Moscow Fashion Week, Ziloti At the Markets of Moscow Fashion Week, Ziloti

During the Moscow Fashion Week Markets, in addition to organizing special spaces with clothing, footwear and accessories brands, performances by stylists and fashion experts were held in shopping centers. Visitors to the Markets were offered free style consultations, services of make-up artists and hairdressers.

Most of the presented brands fell on the clothing segment, there were also brands of bags and accessories, and among the footwear brands in the Markets of the Week, only two brands took part - the Moscow brand of luxury handmade shoes ZILOTI and the mid-price segment footwear brand from Rostov-on-Don LELLONELLO.

At the Markets of Moscow Fashion Week, Ziloti At the Markets of Moscow Fashion Week, Ziloti

We got acquainted with Ziloti shoes at the site of a new shopping complex in the center of Moscow, Paveletskaya Plaza. The Moscow shoe brand was founded in 2022, was born from the business of restoring expensive branded shoes. At Fashion Week, Ziloti presented its models for the first time. The brand's collection includes Mishka boots with genuine leather soles and uppers made of smooth leather, reversible leather in graphite, black and milky colors with patina and red. The features of the collection are expensive materials, fine handwork, impeccable silhouette and thoughtful negligence.

Markets of Moscow Fashion Week, Lellonello Markets of Moscow Fashion Week, Lellonello

Shoe brand LELLONELLO from Rostov-on-Don presented its collection at the Khorosho shopping mall. The brand was founded in 2020 and belongs to the mid-price segment, and for the second time it participates in the Markets of the Moscow Fashion Week. The collection of the Rostov brand includes women's and men's shoes. For women - light sneakers, neat loafers and derbies, sandals and other models, for men - sneakers, sneakers and oxfords, topsiders. Sleek design, classic look, but the sneaker line also includes fun colors, light colors and a popular floral print.

From April 28 to April 30, Moscow Fashion Week Markets were opened in seven shopping centers of the Russian capital, as well as on Tverskoy Boulevard. The project presented about 700 local fashion brands from 69…
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