Mascotte presented its new flagship in the capital Mascotte flagship store in Moscow in the Afimall City shopping center
26.10.2023 3940

Mascotte presented its new flagship in the capital

At the end of September, the flagship store of the Mascotte chain opened in the capital's Afimall City shopping center with a new design concept. In October, the retailer introduced journalists to him.

The store has a bright interior. The design, which is replete with details, is dominated by textures such as wood and metal. And the range of men's and women's shoes is complemented by a collection of clothing, which also includes an offer for children.

This is not the first Mascotte store with an updated design. The chain's retail redesign project started in 2022; since then, stores have opened under the new concept in St. Petersburg, Chelyabinsk, Aksai, Sochi and Krasnodar. In general, the Mascotte retail network today includes more than 40 stores, which are present in different cities of Russia.

 

At the end of September, the flagship store of the Mascotte chain opened in the capital's Afimall City shopping center with a new design concept. In October, the retailer introduced him to...
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