Sock masks - the most popular related product
25.08.2014 9757

Sock masks - the most popular related product

During the year, Obuv Rossii Group of Companies expanded the product line of Westfalika Medical related products by 50% - from 40 to 60 SKUs. Sock masks are on sale this year; a protective spray that acts as a "liquid adhesive plaster", a cosmetic line of hand care products; face scrub and accessories. Record-breaking sales among other foot care products were sock masks that arrived at Westfalika and Pedestrian stores in February.

Sock masks are an intensively restoring foot mask that helps soften, restore dry leather of the feet and heels, and improve its appearance. The range of sock masks includes three types with different active ingredients, such as mint, milk and lemon.

A batch of goods from 30 thousand units. Obuv Rossii sold four times faster than planned: not for 12, but for three months, despite the fact that this is a new product for customers that has not previously been presented in stores. In the second half of the year, an additional order of the party was made in the amount of 30 thousand units. In the future, it is planned to expand the range, and in December new products will be delivered in the amount of 120 thousand pieces.

To date, the direction of related products in Shoe stores of Russia is represented by clothing, bags, leather goods, shoe care products, hosiery and foot care products - more than 1000 SKU. In 2013, sales of related products in the Shoe of Russia network amounted to 865 million rubles, which is 2,7 times higher than the 2012 year. In 2014, the company plans to increase sales by 70% to 1,5 billion rubles, and increase the share of related products in revenue to 20%.

Obuv Rossii GC expanded the product line of Westfalika Medical related products by 50% over the year from 40 to 60 SKU.

Latest News

Salvatore Ferragamo changed the logo

The Italian luxury shoe and accessories brand Salvatore Ferragamo, following the latest trend of high fashion houses, has shortened its name, leaving only the name of its founder in the logo…
23.09.2022 199

Geox presented a new collection at Milan Fashion Week

The Italian brand Geox, known for its technological "breathable shoes", continues to develop and strengthen the direction of elegant shoes in design. In the women's collection of the spring-summer 2023 season, which was presented at Milan Fashion Week,…
23.09.2022 197

The largest department store of Russian designers SLAVA will open in Samara

The SLAVA department store will open in Samara on September 24 and will occupy the premises of the Bershka store, a brand that has stopped trading in Russia. On an area of ​​1 sq. meters, collections of fashionable Russian brands from different regions will be presented ...
22.09.2022 292

ECCO opened a pop-up store in Tsvetnoy department store

The new pop-up space of the Danish shoe brand ECCO in the Moscow department store Tsvetnoy presents a collection of bags and accessories Ecco Leather Goods. The pop-up shop will be open until 5…
21.09.2022 222

Prada buys stake in Tuscan tannery Superior

Italian luxury holding Prada Group has announced the acquisition of a 43,65% stake in the Tuscan tannery Superior, which specializes in the processing of calfleather. The transaction amount is...
21.09.2022 387
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning