Sock masks - the most popular related product
25.08.2014 10123

Sock masks - the most popular related product

During the year, Obuv Rossii Group of Companies expanded the product line of Westfalika Medical related products by 50% - from 40 to 60 SKUs. Sock masks are on sale this year; a protective spray that acts as a "liquid adhesive plaster", a cosmetic line of hand care products; face scrub and accessories. Record-breaking sales among other foot care products were sock masks that arrived at Westfalika and Pedestrian stores in February.

Sock masks are an intensively restoring foot mask that helps soften, restore dry leather of the feet and heels, and improve its appearance. The range of sock masks includes three types with different active ingredients, such as mint, milk and lemon.

A batch of goods from 30 thousand units. Obuv Rossii sold four times faster than planned: not for 12, but for three months, despite the fact that this is a new product for customers that has not previously been presented in stores. In the second half of the year, an additional order of the party was made in the amount of 30 thousand units. In the future, it is planned to expand the range, and in December new products will be delivered in the amount of 120 thousand pieces.

To date, the direction of related products in Shoe stores of Russia is represented by clothing, bags, leather goods, shoe care products, hosiery and foot care products - more than 1000 SKU. In 2013, sales of related products in the Shoe of Russia network amounted to 865 million rubles, which is 2,7 times higher than the 2012 year. In 2014, the company plans to increase sales by 70% to 1,5 billion rubles, and increase the share of related products in revenue to 20%.

Obuv Rossii GC expanded the product line of Westfalika Medical related products by 50% over the year from 40 to 60 SKU.

Latest News

The Pantone Institute named the color of 2024

According to the Pantone Color Institute, the main color of the upcoming 2024 will be the delicate orange-pink shade “Peach Fuzz” (13-1023 Peach…
08.12.2023 264

Romika, Westland and Gerry Weber will be sold under the Josef Seibel umbrella

German shoe manufacturer Josef Siebel has announced that from the fall-winter 2024 season it will merge and sell footwear brands Romika, Westland and Gerry Weber under its own name, writes…
08.12.2023 280

Sneaker production launches in Astrakhan

The Duna AST company plans to launch the production of sports shoes on the basis of the Astrakhan rubber footwear plant. The enterprise received preferential financing from the Industrial Development Fund of the Astrakhan Region, and at the end of the month it is expected...
07.12.2023 359

Adidas and Reebok will be sold in the new ASP retail in Russia

Clothing and footwear of the brands Adidas and Reebok, which officially left Russia, will be presented in the assortment of the new retail chain ASP, the first store of which will open in the Belaya Dacha outlet in Moscow this week, writes...
07.12.2023 422

Timberland and Kith release another collaboration

Founded by American designer Ronnie Fieg, street fashion brand Kith has worked to update the appearance of Timberland winter boots...
06.12.2023 362
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning