The international shoe company MVT in the spring-2014 season begins to cooperate with the famous advertising agency Leo Burnett. The contract was signed as a result of a competition in which five more agencies participated.
Bob Dyer, head of the MBT, explained: “We have big ambitions for the MBT brand. It has great potential, and we plan to take our brand to a new, higher level. Our footwear is a unique product manufactured using a patented technology. We successfully combine high-quality materials and new production technologies with trends and styles so that our customers are always satisfied. This distinguishes our footwear on the world market from similar products, and allows us to conquer an ever larger audience that appreciates the comfort and quality of MVT footwear.
We needed a partner who would understand our philosophy and help us convey it to the consumer. Leo Burnett is perfect for this role. We are already looking forward to the first results of our cooperation and hope that soon our goals will become reality. "
“It is very rare to present a truly unique product. MVT has created a new type of footwear that is unlike any other. It is a great honor for our agency to cooperate with such a company as MVT. It has all the potential to grow and develop, ”commented Josh Grace, CEO of Leo Burnett.