Melissa has developed a collection with Campana brothers
26.03.2014 8330

Melissa has developed a collection with Campana brothers

Brazilian shoe brand Melissa presented the Fitas collection, created in collaboration with the design duo Campana brothers.

Melissa has collaborated with the Campana brothers for the fifth time. For the Fitas collection, Brazilian designers have chosen the stripe motif (translated from Portuguese, fitas means “stripes”)

“Turning any material into shoes is not an easy task, as they have to fit perfectly on the foot. The latest materials, varied in texture, inspired us to create a new collection for Melissa, ”commented Umberto Campana.

“At Melissa, we were given carte blanche to create this collection, so we set to work with complete freedom of action. As a sample, we took one of the models in our studio, and worked on the project, collecting the opinions of all studio employees, especially women. Usually, if we do not get their approval, the model does not go into production. The Fitas sandals were inspired by the training framework, which is commonly used in the workshop to create shoe models. I am impressed with the results of working with new materials for me, ”adds Fernando Campana.

All Melissa shoes are made of plastic. The idea of ​​such a production arose in the 1979 year in Brazil, in Sao Paulo. Grendene, which began with the production of plastic wine boxes and shoe soles, opened a subsidiary. Products are still successful. The slogan of the Melissa brand is Plastic Dreams.

Brazilian footwear brand Melissa has presented the Fitas collection, created in collaboration with designer duo Campana ...
5
1
Rating

Latest News

Lamoda cancels the fee for goods acceptance and increases the shelf life

Online retailer Lamoda, specializing in the sale of Fashion category goods, announces changes in work with partners who work with the marketplace using the FBO (Fulfilment by operator) model, that is, with those who store…
13.06.2024 141

Hey Dude x Lee collaboration released

Crocs Inc-owned moccasin brand Hey Dude has released a collaboration with denim brand Lee. A small capsule collection dedicated to summer and beach holidays, consisting of seven items, including men's, women's and unisex clothing, accessories and…
11.06.2024 262

The collaboration between Ecco and Natasha Ramsay-Levi was presented by Julia and Anna Peresild

Danish footwear brand Ecco continues its collaboration with designer Natasha Ramsay-Levi, former creative director of Chloé. A new limited collection of shoes from a sensational collaboration in Russia was presented by Yulia Peresild and her daughter...
11.06.2024 318

Swiss sportswear and footwear brand ON has chosen Zendaya as its ambassador

27-year-old American actress and singer Zendaya became the ambassador of the sportswear and footwear brand On, founded in Zurich in 2010 by Olivier Bernhard, David Alleman and Caspar Coppetti. Such a partnership is an application of a young...
10.06.2024 379

MICAM switches to a three-day format

Italy's leading international exhibition of footwear and accessories MICAM returns to a three-day format, the next event will be held from September 15 to 17, and not to September 18 as previously announced. The venue is the same - Milan...
10.06.2024 378
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning