Brazilian shoe brand Melissa has released a new shoe model as part of a collaboration with renowned British designer Vivienne Westwood Rocking Horse Ballerina.
The Melissa brand, which produces recycled plastic shoes, was inspired by the Mini-Crini shoe model that was featured in the Vivienne Westwood 'Harris Tweed' fall-winter 1987 / 88 collection. These are shoes in the form of a classic ballet flats on a high platform, with fabric ribbons that are tied around the leg.
To recreate cult models of shoes of different designers - the style of the Melissa brand. The brand has been cooperating with Vivienne Westwood for 8 years, releasing famous models from the legacy of the British designer, including “Animal toe”, shoes in which the shape of the toe follows the line of the toes and Lady Dragon Heart - doll shoes, the top of which is decorated with a heart. Shoes “Lady Dragon Heart” at one time were included in the book of the London Design Museum “50 shoe models that changed the world.”
Melissa’s track record includes collaboration with Karl Lagerfel, Jeremy Scott and other famous designers, but the collaboration with Westwood has been the longest. According to the director of marketing for the Melissa brand Raquel Scherer, this is due to the fact that both brands have similar values. “Both brands are looking for something new and something that can be transformed, both striving to create things that can go down in history,” she says.
Rocking Horse Ballerina will celebrate its launch at Covent Garden Galeria Melissa, the flagship store of London, and this will be the event at which shoes will be presented to customers. During the presentation, the store’s space will be decorated with photos of the Westwood's Harris Tweed show, which made a lot of noise in the fashion world at the end of the 80's.