Metropolis has changed the site
18.12.2014 5188

Metropolis has changed the site

One of the largest malls in Moscow, Metropolis, has presented an updated website in accordance with the transformation of its image from a shopping center into a stylish fashion platform in the capital.

The new site, developed by Beta Digital Production, aims to become a center of fashion and style. The design and specifics of the site are built on minimalism and, at the same time, design uniqueness.

In the center there is a gallery of brands divided by types of stores. Each store or department has an individual page with a description, displaying current news and lookbooks. Renters can use this site feature as an additional marketing tool.

We would like to remind that in 2014 Metropolis significantly updated the list of stores, replacing about 30% of tenants. New products include brands such as Hugo Boss, Max Mara Weekend and Max & Co, Pinko, Twin Set, Maje, Kiehl's and others. Together with the content, the site has renewed its brand. The new Metropolis logo, unveiled this fall, is intended to highlight the mall's renewed positioning as an up-to-date fashion venue adhering to the Mix & Match concept — bringing together premium and affordable brands under one roof.

One of the largest malls in Moscow, Metropolis, has presented an updated website in accordance with the transformation of its image from a shopping center into a stylish fashion platform ...
5
1
Rating

Latest News

Summer trend – mesh, pearls and floral patterns in shoes

Bright mesh mules and ballet shoes embroidered with beaded flowers have returned to the collections of premium brands and shoe brands in the mass market segment for the Summer '24 season. On TikTok, you can find more than 13,5 million posts related to the term “Chinese...
18.06.2024 82

Birkenstock presented the “Eternal Sunshine” collection

The German shoe brand Birkenstock releases a collection called “Eternal Sunshine” (translated from English: “Eternal Sunshine”). Inspired by the energy of Los Angeles, it features sandals and the brand's signature cork mules...
18.06.2024 173

Munz Group launches multi-brand chain Salamander Store

The first multi-brand Salamander Store opened in Moscow, in the Kuntsevo Plaza shopping center. In addition to Salamander shoes, the retail assortment includes clothing and accessories, household goods, leathercare cosmetics, related products and shoes of such brands...
17.06.2024 205

Adidas Superstar sneakers transformed into dress shoes

The popular Adidas Superstar sneaker model has undergone a radical rethink. In the history of this couple over the 55 years of existence, there have been various transformations, but this time in the collaboration of Adidas with the Chinese street fashion brand Clot, the result was the most...
17.06.2024 314

Clarks parent company reports full-year net loss

The parent company of British shoe retailer Clarks suffered a net loss of £2023 million (€32,1 million) in 38,1, despite overall revenue growth. The results reflect weak demand: cautious consumers face high...
17.06.2024 270
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning