One of the largest malls in Moscow, Metropolis, has presented an updated website in accordance with the transformation of its image from a shopping center into a stylish fashion platform in the capital.
The new site, developed by Beta Digital Production, aims to become a center of fashion and style. The design and specifics of the site are built on minimalism and, at the same time, design uniqueness.
In the center there is a gallery of brands divided by types of stores. Each store or department has an individual page with a description, displaying current news and lookbooks. Renters can use this site feature as an additional marketing tool.
We would like to remind that in 2014 Metropolis significantly updated the list of stores, replacing about 30% of tenants. New products include brands such as Hugo Boss, Max Mara Weekend and Max & Co, Pinko, Twin Set, Maje, Kiehl's and others. Together with the content, the site has renewed its brand. The new Metropolis logo, unveiled this fall, is intended to highlight the mall's renewed positioning as an up-to-date fashion venue adhering to the Mix & Match concept — bringing together premium and affordable brands under one roof.