Metropolis summed up its work in 2014 and announced the launch of a loyalty program. The key element of the program is the Metropolis Card debit card. The project partners are the mobile bank Rocketbank, as well as the bank VPB, on the basis of which the issue of cards is organized.
The main objectives are to increase the average check, the frequency of visits and purchases, and to increase the loyalty of visitors to the Metropolis brand through exclusive offers from tenants - partners of the program.
To date, 2500 cards have already been issued, the goal of the loyalty program for 2015 is to issue 8000 cards. It is planned that in 2015 more than 20% of tenants will join the Metropolis loyalty program. Currently, the partners of the loyalty program are such brands as Etam, Gap, GapKids, Clarks, Reiss.
In 2014, Metropolis was visited by 20 million buyers. By the end of 000, 000 stores of famous world brands were located on the territory of the shopping center. At the end of the year, the pool of tenants was renewed by 2014%, 258 new brands were presented. In the third quarter of 40, Metropolis underwent a rebranding. The renovated shopping center focuses on the affordable luxury "average plus" category. Anchor tenants are Stockmann, Sportmaster, H&M, etc.