MICAM has turned Milan into an aesthetic-commercial communication platform
This season the international exhibition of shoes MICAM ShoventHeld twice a year in Milan, it has expanded its space far beyond the Fieramilano Rho exhibition center. In Milan, the exhibition management organized several cultural projects from 6 to 9 in March, turning shoe purchases into an aesthetically-commercial enterprise.
Five-star hotel BOSCOLO EXEDRA MILANO, located near the main shopping street of the city, via Montenapoleone, organized a lounge area MICAM POINT Milan City Center. In this zone, non-stop video was showing the trends of the next season, invited to MICAM POINT were the producers themselves, buyers and journalists. 6 sculptures were displayed in the lounge area, creating a collective image of Italian shoes. The walls were decorated with 14 calendar posters. ANCI 2011 of the year, designed by Manuel Poggie. He managed to create an enchanting, ironic story about Italian creativity.
In addition, here everyone was able to see the work of the finalists of the competition of young designers: ANCI Creative Award: Cool Hunting Edition.
An art project La fabbrica in citt was organized near the hotel at Piazzale Cadornaa. Visitors to the exposition were able to see all phases of the production of real Italian shoes.
This time the exhibition was accompanied by a cinematic project FASHION ON MOVIE. In collaboration with several film studios and organization Milan Fashion City the organizers MICAM showed films dedicated to persons who have become style icons. Viewers saw the four ideals of female beauty belonging to different eras. The first was the "Charlie Wilson War" (2007, USA). Julia Roberts starred in the title role - she personified the first type of female beauty, rich, beautiful, elegant and sophisticated. Amy Adams played her assistant in the film - and her beauty was simple and classic, without unnecessary decorations. The unearthly Kim Novak in Alfred Hitchcock’s film “Dizziness” (1958, USA) became the embodiment of a typical Hitchcockian idea of a fatal non-brunette beauty: a blonde with a breathtaking waist on stilettos-skyscrapers and with a hairpiece on her head. And finally, the fourth style icon is the sexy, intriguing and mysterious Sharon Stone in “Basic Instinct” (1992 r, USA-France).
This season, the MICAM ShoEvent International Shoes Exhibition, held twice a year in Milan, has expanded its space far beyond the Fieramilano Rho exhibition center. In Milan, the directorate ...
French Fashion Institute Launches Free Online Fashion Business Fundamentals Course
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Detsky Mir does not quarantine
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The cost of participation in Euro Shoes is offset
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10 main trends in retail for the next 3 years
Ten main trends emerging in the past year, which will determine the development of world retail in the near future
The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?
In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, many factors are usually analyzed, both individually and collectively. Among these factors are: the location of the store, the correct assortment matrix, the image and reputation of the company offline and online, the atmosphere of the retail space (visual merchandising, flavor, music, lighting), the loyalty program, and much more. And yet, the main thing that all studies prove is that the success of a sale largely depends on the human factor, whose share is from 73 to 90%. Our expert SR Maria Gerasimenko agrees with this conclusion
Where to get intrinsic motivation for sales in a period of decline in consumer activity
If you build relationships with sellers only on money, then sooner or later there will come a moment when their performance either decreases sharply or is on the decline. This is especially evident during periods of seasonal decline in sales. In this article, our regular author, an expert in the fashion retail market, Evgeny Danchev, offers to talk about the internal motivation of the staff, the attitudes of sellers of shoes and accessories and their leaders, the factors that influence them, and sources of inspiration for ordinary and senior employees of the retail store.
Obligatory labeling of shoes can again move
A new decree of the Government of the Russian Federation is being prepared, regulating the postponement of the introduction of mandatory labeling of shoe products in Russia. The corresponding draft law has been published on the Single Portal on the placement of draft legal acts.
Feathers, rhinestones, satin and jacquard. Key models of women's shoes for the fall-winter 2020/21 season
We continue a series of articles devoted to the four main fashionable topics for shoes for fall and winter of the next season. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and which shoe models will be relevant, which silhouettes, colors, materials and details will be fashionable in the FW 2020/21 season. In this issue - a detailed analysis of the third fashion theme CURIO PARLOR - Antique Salon.
Futurism in sparkles and metal. Key models of women's shoes for the fall-winter 2020/21 season
In this issue, we are completing a series of publications devoted to the four main fashionable topics for women's shoes in autumn and winter 2020. In two previous issues, expert SR Galina Kravchenko spoke in detail about the features and nuances of three trends - Pastor, Terraform and Curio Parlor, and about shoe models relevant in the FW 2020/21 season. In the December issue of the magazine - a detailed analysis of the fourth fashionable theme Gattaca - Updated Futurism.
Shoesmarket will attend Euro Shoes Premiere Collection February 25-28
Since 1998, Shoesmarket has successfully established itself in the market of wholesale shoe companies, and is one of the largest manufacturers of European shoes in Russia. To follow the style of urban life, create its face, colorize it and share its mood - this is the philosophy of the company. Shoesmarket has an extensive branch network with offices in Yekaterinburg, Chelyabinsk and Novosibirsk, as well as in Istanbul. At the moment, the company has two trademarks in its arsenal: SANDM and MADELLA. Stamps successfully complement each other, significantly expanding the range.
Econika will launch a new collaboration in the spring-summer 2020 season
After the successful launch of two capsule collections with the Ruban designer duet last year, the Russian footwear brand Econika is preparing to launch a new collaboration.
5 models of men's winter shoes at Euro Shoes Premiere Collection
The warm winter, which is celebrated in the central part of Russia this year, does not bother manufacturers of shoes designed for use in harsh climatic conditions and withstanding winter cold and slush. Five new brands at once at the Moscow shoes exhibition Euro Shoes Premiere Collection, which will be held from February 5 to 25 at Sokolniki Exhibition and Convention Center, are ready to compete for a place on the Russian market and present their shoe models that have water-repellent properties and can withstand temperatures up to -28 C. We present 5 unique models of boots for the fall / winter 20/21 season from brands from Norway, Canada, Poland, Italy and Russia.
Closing ceremony. How traditional retail is losing ground due to the rapid development of online sales
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Econika has released a collaboration with Julia Vysotskaya
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Jennifer Lopez again became the face of the new collection Guess
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Holidays as a way to cheer up traffic and increase sales. Calendar of events for the fashion store for 2020
The buyer needs to be entertained, surprised, constantly coming up with new and new ways to attract an audience to the store, website and social networks. Customers today are spoiled and overwhelmed with stocks and news feeds - every day we receive dozens of messages by mail and instant messengers, as well as sms and calls. Sometimes, the employees responsible for the traffic of visitors have a head around thinking and thinking about what else to come up with and how to surprise the buyer! Specialist SR for sales and purchases in the fashion business, Elena Vinogradova, especially for our readers, compiled a calendar of events important for a retail store of clothes, shoes or both, which can help significantly increase traffic and sales.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Life after labeling. Ministry of Finance is preparing to abolish preferential tax regimes
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Fashionable themes and key models of fall-winter women's shoes collections 2020 / 21
The main fashion themes for shoes for the fall and winter of the next season have already been identified. This issue is the first part of the FW 2020 / 21 season trend review. Our expert Galina Kravchenko talks in detail about two of them - Pastoe and Terraform: what are their features, and what models of shoes will be relevant, what silhouettes, colors, materials, details and decor will be fashionable next winter season.
Winter 2019 / 2020: the main trends in the design of festive showcases
The brightest period of the season is just around the corner - New Year and Christmas. The official date of the fabulous reincarnation of shop windows and store interior is November 15, according to tradition, retailers beautifully decorate their shop windows and retail space for the most long-awaited and most magical holiday. Waiting for the New Year is a special atmosphere that you want to create for your client in order to return him to a carefree childhood, immerse him in a fairy tale or, conversely, show him a foreseeable bright future. Marina Polkovnikova, SR expert on merchandising and window dressing, talks about the key stylistic directions in the design of commercial windows with the help of various installations and décor, which will be relevant and effective in the coming winter.
The whole truth about discounts. When are discounts dangerous and why is shoe retail not worth it?
The main goal of any business is always profit, and the shoe business is no exception. In the pursuit of a buyer, many companies, especially representatives of small and micro-businesses, make the same mistake - they rely exclusively on a discount. The shoe market experts were divided into two camps: some advocate that they keep their margins with all their might, while others recommend starting to make discounts almost from the beginning of the season. The truth, as usual, is somewhere in between. We deal with our expert Maria Gerasimenko when the discount is really needed, and when it can be fatal.
The main shoe trends of the spring-summer season 2020. Italians dictate punk fashion, futurism and emotions
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From a novice to the soul of a company. Secrets of adapting new employees
The first days at the workplace can be decisive for an entire career in an enterprise or company. How to spend the period of adaptation is not just painless, but the most effective? When is it important for a new employee to prove his abilities, be accepted into the team, understand the rules and regulations of the company, and also show his first results? An expert in the field of crisis communication and HR, business coach Anya Pabst shares the secrets of competent adaptation of a new employee with SR readers.
Is the market ready for labeling? Opinions of the leaders of the shoe industry
Much has already been written about the mandatory marking of shoes that has been introduced in Russia since 1 on March 2020, but we decided to ask the business itself again about its readiness to work on the new system. Representatives of companies talk in detail about their current situation.
10 main colors of the season 2020
The fashionable colors of the upcoming seasons are one of the most used components of forecasting commercial trends in fashion. A review of 10 macro colors, the most attractive and demanded by the fashion industry in the 2020 year, is presented by SR expert Galina Kravchenko, director of the Assortment department of Fashion Consulting Group, head of trend analytics at FCG / FashionSnoops.
Silent revolution in the shoe market
“Until now, a huge number of entrepreneurs working in the footwear market, especially in the regions, are not aware that a revolution has occurred in their business,” says Alexey Chernyshev, Commercial Director of AKFA Logistics Company. At the same time, AKFA, being one of the leading importers of footwear, is celebrating the key year for the 2020 footwear market fully equipped. The Shoes Report talked with Alexei Chernyshev about the new AKFA product for labeling shoes in production, about interaction with the operator of the MDC marking system and market readiness for the new rules.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter shoes, various materials are used that are designed to preserve heat and meet the requirements of consumers: natural sheepleather, faux fur, faux fur made from natural wool and others. All types of lining fur have their advantages and disadvantages. Consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
