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Micromarketing - a new trend on the Internet
01.02.2012 2251

Micromarketing - a new trend on the Internet

В 2012 году ожидается увеличение спроса на микромаркетинг, точечные малобюджетные улучшения в маркетинговой активности компаний. По наблюдениям экспертов агентства "Матик", наибольшим спросом будут пользоваться микрооптимизация сайтов и оптимизация работы отделов продаж и поддержки.

Микромаркетинг – это выявление и устранение «мелких» препятствий на пути больших рекламных кампаний. Эти препятствия снижают эффективность продвижения до 80%, но обычно остаются незамеченными. Обязанность микромаркетолога – повышение эффективности рекламных кампаний. 

Improving navigation, texts, or adding new functionality to a site is an example of micromarketing. Up to 80% of visitors who were attracted through contextual advertising or search engine optimization immediately leave the site when they are not satisfied with certain “insignificant” site parameters. 

Another example is the improvement of the sales department. For example, due to the fact that managers delay in responding to online requests from potential customers, companies lose up to 40% of customers who are attracted through advertising and PR. Such a campaign will help customers save several hundred thousand rubles by conducting large marketing campaigns.

В 2012 году ожидается увеличение спроса на микромаркетинг, точечные малобюджетные улучшения в маркетинговой активности компаний. По наблюдениям экспертов агентства "Матик", наибольшим…
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