Rieker
Micromarketing - a new trend on the Internet
01.02.2012 2817

Micromarketing - a new trend on the Internet

In 2012, an increase in demand for micromarketing is expected, targeted low-budget improvements in the marketing activity of companies. According to the observations of the experts of the agency "Matik", the greatest demand will be for micro-optimization of sites and optimization of the work of sales and support departments.

Micromarketing is about identifying and removing “small” obstacles to large advertising campaigns. These obstacles reduce promotion efficiency by up to 80%, but usually go unnoticed. The duty of a micro-marketer is to improve the effectiveness of advertising campaigns. 

Improving navigation, texts, or adding new functionality to a site is an example of micromarketing. Up to 80% of visitors who were attracted through contextual advertising or search engine optimization immediately leave the site when they are not satisfied with certain “insignificant” site parameters. 

Another example is the improvement of the sales department. For example, due to the fact that managers delay in responding to online requests from potential customers, companies lose up to 40% of customers who are attracted through advertising and PR. Such a campaign will help customers save several hundred thousand rubles by conducting large marketing campaigns.

In 2012, an increase in demand for micromarketing is expected, targeted low-budget improvements in the marketing activity of companies. According to the observations of experts of the agency "Matik", the greatest ...
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