Mila and Zebra agree
03.12.2012 2743

Mila and Zebra agree

Dmitry Nikolaev, the head of the sales department of the Fortis company, which manages the Zebra brand of children's shoes, visited the office of the Ural distributor of the wholesale company Mila. The parties discussed the distribution of TM Zebra, in particular the problems that arise at different stages of the introduction of automatic information exchange, as well as the issue of the manufacturer changing the supply strategy.

We would like to remind that the management of Fortis has made a decision to reduce its stock. If earlier, at the time of manufacture of TM "Zebra" products, the factory did not calculate to whom and in what volumes the goods would be sold, then by the new season production will be planned strictly at the request of buyers of children's shoes, received as a result of regional presentations. At the same time, no more than 15% will be allocated to the free warehouse.

“Considering that the majority of entrepreneurs are accustomed to purchasing products as needed, and activity during the days of presentations often leaves much to be desired, such a manufacturer's strategy is very risky. A free warehouse in the amount of 15% of the total volume of strategic orders is actually a shortage of goods. Our experience shows that the optimal stock in the warehouse should be at the level of 50%. A shortage of goods in one season can lead to an oversupply in the next, when the manufacturer, remembering the deficit, decides to produce a three times larger assortment for the new season, "commented Alexander Borodin, manager of Mila.

Dmitry Nikolaev, the head of the sales department of the Fortis company, which manages the Zebra brand of children's shoes, visited the office of the Ural distributor of the wholesale company Mila. The parties discussed ...
5
1
Rating

Latest News

US May Impose 50% Tariff on Brazilian Exports

The US threat to impose a 50 percent tariff on Brazilian imports from August 1 is putting pressure on shoe companies that produce shoes in Brazil, writes…
11.07.2025 269

Sportmaster sues Kari

Sportmaster is suing Kari, according to information from the Arbitration Court's card index, for violating exclusive rights to a trademark. In March, the sports goods chain filed a claim for 1,3 million rubles in the Moscow Arbitration Court, and the hearing…
11.07.2025 332

Fly on Euro Shoes

Fly, a regular participant in the Euro Shoes shoe exhibition, is preparing to present new collections of its brands at the August exhibition in Moscow – Italian W6YZ, French Laura Vita, Spanish Pitas and…
11.07.2025 263

Multi-brand store chain Hiker has launched a dacha advertising campaign

The heroes of the Hiker campaign, entitled “The Shape of Your Freedom,” were the retailer’s customers, who were photographed wearing clothes and shoes that they had purchased in Hiker stores in a country-style…
10.07.2025 357

Christian Louboutin Releases Capsule Collection of Cassia Lace Up Shoes in Nude Shades

French designer Christian Louboutin picked up the ballet shoe trend with the release of the Cassia Lace Up shoes. These high-heeled shoes have a square “pointe” toe and ribbons that tie at the…
10.07.2025 340
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning