The company "Mila - footwear wholesale" has summed up the results of the presentation of TM "Kotofey". The presentation of the shoes of the Spring-Summer 2012 season was held from November 18 to December 1 at the exhibition hall of the Mila - Wholesale Shoes.
The new collection of TM “Kotofey” was presented in a somewhat shrunken form: there was no demi-season bike and textiles, which significantly affected the results. Following the presentation, a portfolio of orders for the factory from 24 thousand pairs of children's shoes was formed. Mila specialists note that such an order volume is not a high indicator for the number one brand in the Urals. We add that the presentation was attended by more than 50 people, and this is a very good turnout, but the average order of one visitor was no more than 300 pairs of TM Kotofey shoes.
“Customers are sure that Kotofey shoes are always there and will be available at the wholesaler's warehouse, which, regardless of the volume of orders, Mila will bring products and create inventory for this brand, so they acted carefully and orders were enough modest. The results of the presentation naturally affect the volume of the order to the manufacturer, during the formation of which Mila cannot but take into account the number of positions in the applications for buyers of children's shoes in bulk, which, in turn, can lead to a shortage of spring and summer shoes of a popular brand, ”commented the manager “Mila” - wholesale shoes ”Alexander Borodin.