In June 2011 of the year, Mila announced the start of work at the Kotofey Ural - Footwear Wholesale company in the Ekaterinburg Children's Center, which is engaged in the wholesale sale of children's shoes. The specificity of her work is that customers are given the opportunity to choose any shoe sizes from the size range of a particular model with a minimum batch of 10 of any pairs. In this case, the margin to the wholesale cost is 15%.
The results of the announcement of the new service “Kotofey Ural - shoes wholesale” were not long in coming. So, the other day, the manager of a children's shoe store from Omsk shared one of the working talks with representatives of the Mila company.
According to her, it turned out to be very convenient to purchase the model as a whole box at the price of a large wholesale, and then, as individual sizes are sold, make a sizeable sorting from a small wholesale supplier, even despite the 15% mark-up. At the same time, the store receives a newly filled size range, which, in turn, maintains high sales dynamics of the model due to the buyer having the opportunity to try on adjacent sizes. In addition, the turnover increases, which compensates for the decrease in the rate of profit.
“Model-size sorting is now a promising trend in the wholesale market for children's shoes, not only in the Ural region, but also in our country. We will observe the development of small wholesale cooperation, ”said Alexander Borodin, managing director of Mila.