In June 2011, "Mila" announced the start of work in the Yekaterinburg health center of the company "Kotofey Ural - Wholesale Shoes", which is engaged in the small-scale wholesale of children's shoes. The specificity of her work lies in the fact that clients are given the opportunity to choose any shoe size from the size range of a particular model with a minimum batch of any 10 pairs. In this case, the markup to the wholesale cost is 15%.
The results of the announcement of the new service "Kotofey Ural - Wholesale Shoes" were not long in coming. So, recently the manager of a children's shoe store from Omsk shared her experience of useful cooperation during one of the working conversations with representatives of the Mila company.
According to her, it turned out to be very convenient to purchase the model as a whole box at the price of a large wholesale, and then, as individual sizes are sold, make a sizeable sorting from a small wholesale supplier, even despite the 15% mark-up. At the same time, the store receives a newly filled size range, which, in turn, maintains high sales dynamics of the model due to the buyer having the opportunity to try on adjacent sizes. In addition, the turnover increases, which compensates for the decrease in the rate of profit.
“Model-size sorting is now a promising trend in the wholesale market for children's shoes, not only in the Ural region, but also in our country. We will observe the development of small wholesale cooperation, ”said Alexander Borodin, managing director of Mila.