Rieker
Mila is trying on a model-sized sale of shoes
22.07.2011 3509

Mila is trying on a model-sized sale of shoes

In June 2011 of the year, Mila announced the start of work at the Kotofey Ural - Footwear Wholesale company in the Ekaterinburg Children's Center, which is engaged in the wholesale sale of children's shoes. The specificity of her work is that customers are given the opportunity to choose any shoe sizes from the size range of a particular model with a minimum batch of 10 of any pairs. In this case, the margin to the wholesale cost is 15%.

The results of the announcement of the new service “Kotofey Ural - shoes wholesale” were not long in coming. So, the other day, the manager of a children's shoe store from Omsk shared one of the working talks with representatives of the Mila company.

According to her, it turned out to be very convenient to purchase the model as a whole box at the price of a large wholesale, and then, as individual sizes are sold, make a sizeable sorting from a small wholesale supplier, even despite the 15% mark-up. At the same time, the store receives a newly filled size range, which, in turn, maintains high sales dynamics of the model due to the buyer having the opportunity to try on adjacent sizes. In addition, the turnover increases, which compensates for the decrease in the rate of profit.

“Model-size sorting is now a promising trend in the wholesale market for children's shoes, not only in the Ural region, but also in our country. We will observe the development of small wholesale cooperation, ”said Alexander Borodin, managing director of Mila.

In June 2011 of the year, Mila announced the start of work at the Kotofey Ural - Footwear Wholesale company in the Ekaterinburg Children's Center, which is engaged in the wholesale sale of children's shoes.
5
1
Rating
Midinblu

Latest News

Prada celebrates double-digit sales growth in Asia

Prada CEO Patricio Bertelli is confident that this trend will continue in the coming months.
03.07.2020 133

adidas Originals has released a second collaboration with London-based designer Craig Green

London-based designer Craig Green turned to two iconic adidas Boston Super and Samba silhouettes and created two innovative designs for men's sneakers made in the original technique, which Green himself calls the “ghost layers”.
02.07.2020 205

Vetements introduced a new version of painted sneakers

The next collaboration of Vetements and Rebook will be released in the spring-summer'21 season. At the heart of the new Vetements x Reebok sneakers is again taken the classic silhouette of the Reebok model - InstaPump Fury. This time, the price of sneakers will be more than ...
02.07.2020 255

The ban on the circulation of unmarked shoes came into force

On July 1, 2020, the law on mandatory labeling of shoes in Russia began to operate. From this date on, the manufacture, import, wholesale and retail sale of shoes without marking is prohibited.
02.07.2020 769

New sneakers made of plastic appeared in the adidas and Parley for the Oceans collaboration

adidas and the environmental organization Parley for the Oceans celebrate five years of cooperation, the main mission of which is to solve the global environmental crisis by creating eco-innovation and phasing out plastic in production.
30.06.2020 339
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning