Rieker
Mila has sold more than 10 thousand pairs of Zebra shoes
16.12.2013 6296

Mila has sold more than 10 thousand pairs of Zebra shoes

In 2013, Mila sold more than 10 thousand pairs of Zebra winter footwear in bulk, which is four times more than in previous seasons. So, in 2012 the volume of sales in the same group of goods was 2715 pairs, and in 2010 - about 4000.

“It is obvious that such a sharp jump in sales cannot be explained by the increased demand for winter shoes this season, as the average decline was observed in the group. The main reason we see that “Zebra” introduced a fundamentally new collection of shoes for the season “Winter 2013”. Beautiful casual shoes, high fur boots and "low boots" literally attracted buyers. In addition, new people came to the management of Fortis, which represents the Zebra brand on the market, who are well aware of the prospect of increasing sales through distribution, ”said Alexander Borodin, manager of Mila Wholesale Shoes.

However, against the background of the general positive, there are a few comments. “High boots and“ low boots ”appeared with narrow tops. Sales volumes for them fell short of expectations. As a result, instead of the planned 15 thousand pairs, they managed to sell all 4 thousand. To stimulate sales, I had to resort to a markdown at the end of the season, as the declared value was clearly higher than the price that the buyer agrees. As a result, revealed during the markdown period, the market value of high boots turned out to be equal to 1270 rubles against 1585 declared by Zebra, and the “low boots” 1011 rubles against 1100, respectively. “Now the season of winter shoes in retail is in full swing and it is already possible to take stock of the quality: there are practically no returns. The quality of these shoes is exceptional, ”added Alexander Borodin.

In 2013, Mila sold more than 10 thousand pairs of Zebra winter footwear wholesale, which is four times higher than the previous ones ...
5
1
Rating

Latest News

Sales of clothing and footwear in Russia decreased in units, but increased in value

According to a study by the Check Index resource of the fiscal data operator OFD Platform (takes into account data from 1,1 million online cash registers in Russia), conducted at the request of RBC, the volume of clothing and footwear sales in Russia fell sharply in the spring of 2022, but ...
26.09.2022 175

Milan MICAM recorded 35 visitors

A major exhibition event was held in Milan, bringing together international professional exhibitions MICAM, Mipel, TheOneMilano and HOMI Fashion&Jewels. The total number of guests of the exhibition project, which took place from 18 to 20 September 2022 in…
26.09.2022 131

Furla presented a new clutch at Milan Fashion Week

Furla discovered the infringement of women's rights in the music scene and released a protest limited collection of bags. The collection is based on a new model of the Metropolis cross-body clutch bag…
25.09.2022 179

US retail shoe prices up 8% in 5,7 months

According to the Footwear Distributors and Retailers Association of America (FDRA), shoe prices increased by 2022% in the first eight months of 2021 compared to the same period in 5,7. This growth is the most significant in recent…
25.09.2022 172

Salvatore Ferragamo changed the logo

The Italian luxury shoe and accessories brand Salvatore Ferragamo, following the latest trend of high fashion houses, has shortened its name, leaving only the name of its founder in the logo…
23.09.2022 261
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning