Mila has sold more than 10 thousand pairs of Zebra shoes
In 2013, Mila sold more than 10 thousand pairs of Zebra winter footwear in bulk, which is four times more than in previous seasons. So, in 2012 the volume of sales in the same group of goods was 2715 pairs, and in 2010 - about 4000.
“It is obvious that such a sharp jump in sales cannot be explained by the increased demand for winter shoes this season, as the average decline was observed in the group. The main reason we see that “Zebra” introduced a fundamentally new collection of shoes for the season “Winter 2013”. Beautiful casual shoes, high fur boots and "low boots" literally attracted buyers. In addition, new people came to the management of Fortis, which represents the Zebra brand on the market, who are well aware of the prospect of increasing sales through distribution, ”said Alexander Borodin, manager of Mila Wholesale Shoes.
However, against the background of the general positive, there are a few comments. “High boots and“ low boots ”appeared with narrow tops. Sales volumes for them fell short of expectations. As a result, instead of the planned 15 thousand pairs, they managed to sell all 4 thousand. To stimulate sales, I had to resort to a markdown at the end of the season, as the declared value was clearly higher than the price that the buyer agrees. As a result, revealed during the markdown period, the market value of high boots turned out to be equal to 1270 rubles against 1585 declared by Zebra, and the “low boots” 1011 rubles against 1100, respectively. “Now the season of winter shoes in retail is in full swing and it is already possible to take stock of the quality: there are practically no returns. The quality of these shoes is exceptional, ”added Alexander Borodin.
In 2013, Mila sold more than 10 thousand pairs of Zebra winter footwear wholesale, which is four times higher than the previous ones ...
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Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
Euro Shoes was a huge success in Moscow
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We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
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Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
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