Mila will bet on joint purchases
The Ural distributor Mila - Wholesale Shoes "sees prospects in the development of joint purchases.
According to Mila's representatives, since February 2014, the number of transitions of Internet users from the site zakupis-ekb.ru to the pages of the company's wholesale online store has increased. The value of the indicator has reached about 500 clicks per month. Such data was recorded by Yandex Metrica and Liveinternet counters. Administrators of the forum for joint purchases of Yekaterinburg regularly publish in their topics links to news about presentations, markdowns and various items from the range of wholesale children's shoes available on the Mila website.
“The development of the Internet gave birth to a new form of trade - joint purchases (JVs), which still cause heated debate among retail store owners. For them, JVs are direct competitors. All administrative attempts to stop the development of this type of trade, for example, sanctions for tax evasion and the lack of properly organized sales outlets, have yielded no results. The JVs once again emphasized their strength. If there is a need, there will be an offer. Today the organizers of the joint venture are doing an excellent job of solving all organizational issues and trying to bring their activities in accordance with the current legislation. Before understanding the prospects for the development of this type of trade, we tried to answer the question: "Who needs it?" The answer turned out to be very simple - to the consumer! That is why "Mila" from the first days considers the organizers of the joint venture as another group of its promising partners and renders every possible assistance to this direction. Time has shown the correctness of this approach. We see from the current situation that the joint venture value our loyalty as a supplier and confidently occupy its niche in the distribution chain, "commented the manager of Mila - wholesale footwear" Alexander Borodin.
Ural distributor "Mila" - shoes wholesale "sees prospects in the development of the direction of joint purchases.
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EURO SHOES AND CPM WILL BE HELD FEBRUARY 21-24 AT THE EXPOCENTER
The two leading European fashion exhibitions will be held on February 21-24, 2022 at the main exhibition site in Russia - the Expocentre. The organizers of the two largest international professional business platforms in Russia, Eastern Europe and Central Asia - the wholesale exhibition of shoes, bags and accessories EURO SHOES premiere collection and the exhibition of fashion clothes and accessories CPM - Collection Première Moscow - have come to a partnership agreement to hold events in 2022 in one and the same dates and on a single site. According to the agreements, the upcoming Euro Shoes season will be held within the CPM global exhibition platform.
Mistakes in the lighting of the sales area that spoil the impression of a shoe store
Professional, correctly selected, high-quality lighting in the sales area and shoe store windows guarantees success with customers. But making it is not easy. A holistic approach to lighting development (ceiling + furniture + architecture) is a must for a successful shoe store, says Natalya Frolova, SR lighting expert in fashion retail. We analyze with her not very successful examples of lighting in shoe stores and offer solutions to the problem.
Footwear market players and fashion experts welcome Euro Shoes and CPM alliance
The news about two key events of the fashion industry in Russia - the Euro Shoes exhibition and the CPM clothing exhibition from 21 to 24 February 2022 at the same venue in the Expocentre Fairgrounds caused a huge resonance in the Russian fashion market. The Editorial Office Shoes Report asked key footwear market players and fashion experts to comment on this event:
La Pinta is a participant of the February Euro Shoes exhibition
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Rieker commended the high professionalism of the Euro Shoes organization
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Extremist buyers. Who are they and how to work with them?
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Assortment of bags, belts and gloves for fall-winter 2021/22
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The psychological profile of the sales assistant
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Directions in the style of clothing and footwear that will remain in fashion for a long time
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Crocs releases collaboration with Little Big
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The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
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Top trends in shoe store window dressing this fall and this winter
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Hermes spring'21 clogs are in high demand
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
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Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
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How to fire a worker without tears, scandal and trial
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Ecommerce Laws Every Seller Should Know
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
