According to Mila's representatives, since February 2014, the number of transitions of Internet users from the site zakupis-ekb.ru to the pages of the company's wholesale online store has increased. The value of the indicator has reached about 500 clicks per month. Such data was recorded by Yandex Metrica and Liveinternet counters. Administrators of the forum for joint purchases of Yekaterinburg regularly publish in their topics links to news about presentations, markdowns and various items from the range of wholesale children's shoes available on the Mila website.
“The development of the Internet gave birth to a new form of trade - joint purchases (JVs), which still cause heated debate among retail store owners. For them, JVs are direct competitors. All administrative attempts to stop the development of this type of trade, for example, sanctions for tax evasion and the lack of properly organized sales outlets, have yielded no results. The JVs once again emphasized their strength. If there is a need, there will be an offer. Today the organizers of the joint venture are doing an excellent job of solving all organizational issues and trying to bring their activities in accordance with the current legislation. Before understanding the prospects for the development of this type of trade, we tried to answer the question: "Who needs it?" The answer turned out to be very simple - to the consumer! That is why "Mila" from the first days considers the organizers of the joint venture as another group of its promising partners and renders every possible assistance to this direction. Time has shown the correctness of this approach. We see from the current situation that the joint venture value our loyalty as a supplier and confidently occupy its niche in the distribution chain, "commented the manager of Mila - wholesale footwear" Alexander Borodin.