Mila will bet on joint purchases
The Ural distributor Mila - Wholesale Shoes "sees prospects in the development of joint purchases.
According to Mila's representatives, since February 2014, the number of transitions of Internet users from the site zakupis-ekb.ru to the pages of the company's wholesale online store has increased. The value of the indicator has reached about 500 clicks per month. Such data was recorded by Yandex Metrica and Liveinternet counters. Administrators of the forum for joint purchases of Yekaterinburg regularly publish in their topics links to news about presentations, markdowns and various items from the range of wholesale children's shoes available on the Mila website.
“The development of the Internet gave birth to a new form of trade - joint purchases (JVs), which still cause heated debate among retail store owners. For them, JVs are direct competitors. All administrative attempts to stop the development of this type of trade, for example, sanctions for tax evasion and the lack of properly organized sales outlets, have yielded no results. The JVs once again emphasized their strength. If there is a need, there will be an offer. Today the organizers of the joint venture are doing an excellent job of solving all organizational issues and trying to bring their activities in accordance with the current legislation. Before understanding the prospects for the development of this type of trade, we tried to answer the question: "Who needs it?" The answer turned out to be very simple - to the consumer! That is why "Mila" from the first days considers the organizers of the joint venture as another group of its promising partners and renders every possible assistance to this direction. Time has shown the correctness of this approach. We see from the current situation that the joint venture value our loyalty as a supplier and confidently occupy its niche in the distribution chain, "commented the manager of Mila - wholesale footwear" Alexander Borodin.
Ural distributor "Mila" - shoes wholesale "sees prospects in the development of the direction of joint purchases.
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Clothing and footwear manufacturing will be included in the list of creative industries.
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Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
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The share of marketplaces will grow
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
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Customer profiling in a shoe store. What is this technique and how can it be used in sales?
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How to set prices that will earn
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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The best models of Czech shoes of the past
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Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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