Soho
Mila will create its own brand
11.04.2013 3654

Mila will create its own brand

Mila announced the possibility of creating its own brand.

The company explains the idea to work under its own brand by the fact that at the moment, many manufacturers independently establish sales channels, trying to build their own relationships with retail representatives. Mila considers such a violation of the distribution chain as ineffective and considers it necessary, on the contrary, to develop the Russian distribution network.

As part of the implementation of the brand creation plan, negotiations have already been successfully held with the RosObuv factory - the partners agreed to implement a pilot project in the second half of 2013. The final decision will be made following the preliminary exhibition, which will be held from April 10 to May 10.

Mila announced the possibility of creating its own brand.
5
1
Rating

Latest News

Flo Retailing and Azadea Group may buy Decathlon's Russian business

The Turkish company Flo Retailing and the Lebanese Azadea Group are planning to buy the business of the French network of sporting goods Decathlon in Russia, Vedomosti writes, citing information from trade consultants.
31.05.2023 221

Lvmh Métiers d'Art becomes the majority shareholder of the Nuti Ivo tannery.

Lvmh Métiers d'Art entered as a main partner in the Nuti Ivo group, an Italian leather goods company founded in Italy in Santa Croce sul Arno (Pisa) in 1955. The tannery includes four…
30.05.2023 249

Vietnam sees record growth in luxury goods consumption

In 2023, the luxury goods market in Vietnam will have a turnover of $957,2 million and will grow at an annual rate of 3,23% over the period 2023-2028. Vietnam, with record economic growth, is emerging as the new frontier of the super-rich.
30.05.2023 289

Fendi launches Basketball capsule collection with high-top Match sneakers

Italian luxury brand Fendi has released a new men's collection Fendi Active: Basketball Capsule. The limited-edition capsule includes sportswear and Match high-top sneakers in classic black and cream or…
30.05.2023 268

Dior and Birkenstock launch new collaboration

French luxury brand Dior and German comfort shoe brand Birkenstock, known for cork-soled sandals, have once again teamed up to create a summer limited collection of shoes in brightly colored…
29.05.2023 447
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning