Mila announced the possibility of creating its own brand.
The company explains the idea to work under its own brand by the fact that at the moment, many manufacturers independently establish sales channels, trying to build their own relationships with retail representatives. Mila considers such a violation of the distribution chain as ineffective and considers it necessary, on the contrary, to develop the Russian distribution network.
As part of the implementation of the brand creation plan, negotiations have already been successfully held with the RosObuv factory - the partners agreed to implement a pilot project in the second half of 2013. The final decision will be made following the preliminary exhibition, which will be held from April 10 to May 10.