Mila doubled the sales of Nerostovka
"Mila - Wholesale Shoes" recorded a twofold increase in sales of summer "non-staying" in the pre-New Year month compared to the same period last year.
In the off-season, the distributor associates such a result, first of all, with the competent complete set of boxes with incomplete dimensional rows and a detailed description of the contents of the box.
“In the Urals alone in December 2013, we sold exactly half of the stocks of non-overstretched top-top sneakers for children. Initially, the manufacturer did not fully describe the complete set of the box, which is why many of our customers had concerns about the quality of wholesale children's shoes. But now the labeling is fully consistent with the content. Moreover, boxes with non-stitching differ from boxes familiar to everyone in only one parameter - shoe size. All other characteristics, including the quality of the product, remain the same, "said the manager of Mila - wholesale footwear" Alexander Borodin.
The advantages of boxes with incomplete size ranges have already been appreciated by both small wholesale market players and manufacturers. The first one is comfortable with the optimal completing of boxes, which contain scarce shoe sizes, in order to efficiently model-size sub-sorting and service of joint purchases. For the second, it is the fastest and most economically effective way to eliminate the "non-growth".
“I hope that in the near future ObuvProm will launch a similar mechanism for working with illiquid goods that have a permissible defect - minor cuts, tears, stains. Such shoes have their own price and their own buyer. When marking the box, it is important to describe all defects well. As a result, I am sure that the phase of writing off illiquid assets can be avoided by producers almost completely, ”added Alexander Borodin.
“Mila - Wholesale Shoes” recorded a twofold increase in sales of summer “non-stay” in the pre-New Year month compared to the same period of the last ...
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associated with elitism, aristocracy and an active lifestyle.
The cyclicality of fashion and its impact on the financial results of the fashion business
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Rendez-Vous has relaunched its wholesale business
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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Euro Shoes@CAF will be held in Almaty from March 10 to 12
Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is already being held for the fourth season in cooperation with the largest Russian international shoe exhibition Euro Shoes.
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Shoe factories in Russia are closing one after another
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Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
Current techniques in lighting a shoe store
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How to differentiate yourself from competitors and earn more?
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
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Technology Selling Issues
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The whole truth about Bayer. Who is he and how to become one?
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
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