Mila discounts the leftovers
Search for non-rated models occurs throughout the assortment. Price reduction is carried out in two or three stages, which allows you to determine the real market value of the goods and sell it. Thus, the owners of retail stores are also satisfied, buying profitable shoes and a wholesaler who frees up warehouses and working capital for the purchase of new products.
Practice shows that in the season many models, poorly marked at exhibitions, are quite popular in the season. In order not to lose sight of them, at the beginning of each season, in certain groups of footwear, Mila makes a stock at its own discretion. Thus, the company strives to provide its customers with the breadth and complexity of the assortment necessary in the season. This approach, in addition to identifying additional rating models, has a side effect - part of the goods in a free warehouse is unclaimed by the market.
“The only way to return the invested funds is to lower prices for poorly demanded models following the peak of the season. Of course, sometimes the markdown shows that the market price of shoes is several times lower than the purchase price, but it's worth it. The freed working capital restores what was lost literally within a few months. Companies that do not pay due attention to the search for illiquid assets and do not carry out such events work with reduced efficiency, some of which may even lead to bankruptcy, "says the manager of Mila - wholesale footwear" Alexander Borodin.
Previously, it was difficult to carry out such markdowns due to the large assortment of the regional distributor, which reaches about 7-10 thousand models of children's shoes in bulk per year. However, Mila's specialists, on the basis of a successful classifier and statistical data over the past years, were able to clearly identify the seasons of sales of various subgroups of footwear, using special algorithms to calculate poorly selling positions and discount them while there is still demand.
The peak of sales of winter shoes in wholesale has been reached, and Mila has begun to search beyond the normative product residues.
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JSC Ralf Ringer declared bankrupt
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The French are summing up the results of the annual “Discount for repairs” campaign
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Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
Trend analysts and fashion trend forecasters have already formulated their concepts of what will be worn in the next cold season, having analyzed hundreds of looks from dozens of shows at fashion weeks in Milan, London, New York and Paris. Fashion Consulting Group trend expert Maria Shchennikova has prepared a checklist of fashionable shoes especially for SR. In the previous issue, we gave a selection of five trendy models of women's shoes for the fall-winter 2024/25 season. And in this issue, we will tell you about five trendy models of men's shoes: updated oxfords, loafers with decor, shoes with straps (very reminiscent of the women's model of Mary Jane shoes), minimalist boots, wallabee boots. The article is based on materials from the global online trend bureau FashionSnoops.com.
Online and offline - eternal battle or cooperation?
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How to Increase Shoe Sales in a Retail Store by 25% Through Effective Management
Almost every retail company has effective and ineffective salespeople, that is, those who always fulfill and exceed the sales plan and those who fall short of one hundred percent month after month. And as a result, the entire store's sales plan sag. How to motivate and teach lagging salespeople to work effectively? Why does a "bad" salesperson mean that the store has a bad manager, who is not ready to take responsibility? And why, in order to be a profitable store, should the result come first, compliance with regulations and sales standards come second, and people come third? SR expert and business trainer Evgeny Danchev answers questions and analyzes mistakes in managing a team of salespeople.
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Service and Marketing Tips in Fashion Retail
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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How to determine the effectiveness of a shoe business
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Louis Vuitton opens a new factory in Italy
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The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow
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Sales through marketplaces. Growth points and pitfalls
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The Euro Shoes@CAF exhibition will be held in Almaty
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Turkish brand Vaneda on Euro Shoes
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We are ready for active development in the Russian market
Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and launches.
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
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Technology Selling Issues
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
