Mila - Wholesale Shoes has summed up its sales for the first quarter of 2014. The result showed an increase in volumes by 10% compared to the same period last year, which, in turn, was accompanied by a 15% decline in sales compared to 2012.
“The first thing we did in 2014 was to rely more on the results of seasonal presentations. Earlier, even after unsuccessful exhibitions, Mila tried to purchase goods for sale from a free warehouse. The games included not only rating models, but a little bit of all positions. Now we do not take on little demanded goods, while increasing the minimum purchase rate for highly demanded footwear from one box to two ", said the manager of Mila - wholesale footwear" Alexander Borodin.
Based on the decision to purchase new models on the results of presentations and on the results of sales of previous years for tested samples, the company improved its financial performance in 2014 year.
“These factors allowed us to increase turnover from 7,7% per month to 11,9%, turnover by 10% and profitability from 7 to 13% per month. If our experiment continues to be beneficial, then we plan to increase the minimum purchase of goods at factories to three boxes, ”said Alexander Borodin.