Mila increased sales by 10% in the first quarter of 2014
07.04.2014 4738

Mila increased sales by 10% in the first quarter of 2014

Mila - Wholesale Shoes has summed up its sales for the first quarter of 2014. The result showed an increase in volumes by 10% compared to the same period last year, which, in turn, was accompanied by a 15% decline in sales compared to 2012.

“The first thing we did in 2014 was to rely more on the results of seasonal presentations. Earlier, even after unsuccessful exhibitions, Mila tried to purchase goods for sale from a free warehouse. The games included not only rating models, but a little bit of all positions. Now we do not take on little demanded goods, while increasing the minimum purchase rate for highly demanded footwear from one box to two ", said the manager of Mila - wholesale footwear" Alexander Borodin.

Based on the decision to purchase new models on the results of presentations and on the results of sales of previous years for tested samples, the company improved its financial performance in 2014 year.

“These factors allowed us to increase turnover from 7,7% per month to 11,9%, turnover by 10% and profitability from 7 to 13% per month. If our experiment continues to be beneficial, then we plan to increase the minimum purchase of goods at factories to three boxes, ”said Alexander Borodin.

Mila - Wholesale Shoes summed up sales for the first quarter of 2014.

Latest News

Tamaris has launched a collection for the protection of the environment - GreenStep

For the fall-winter 2021 season, the German footwear brand Tamaris has launched a special footwear line with a support and environmental concept. Tamaris GreenStep models in trendy colors are made of certified leather, ...
03.03.2021 46

Turkish Ambassador to Russia Mehmet Samsar - again at Euro Shoes

The second day of the Euro Shoes Premiere Collection international shoe exhibition in Moscow was marked by a visit by His Excellency Ambassador Extraordinary and Plenipotentiary of the Republic of Turkey to the Russian Federation Mehmet Samsar ...
03.03.2021 55

online conference on shoe labeling

On March 5, 2021, together with CRPT, the Kleverens company will hold an online conference on the labeling of footwear, light industry goods and perfumery products for importers, distributors and manufacturers.
02.03.2021 51

Geox presented its fall-winter 2021 collection in Milan

Italian footwear and apparel brand Geox has unveiled a new season as part of Milan Fashion Week. The collection includes models of men's and women's shoes for every day, the main feature of which is traditionally for Geox "breathable" properties.
02.03.2021 118

Interview with Friedrich Naumann, CEO of Wortmann Vostok, official representative of Tamaris in Russia

About what the year of the pandemic was for the German brand Tamaris, about the challenges of the time, the support of partners in the crisis, the impact of online technologies, and about the brand's new collection with Friedirch Naumann, CEO of Wortmann Vostok, the official ...
01.03.2021 119
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning