The project of the Ural wholesaler - the company "Mila" - wholesale footwear "to create a network of branded stores has entered a new stage of implementation. The project has already been given and officially registered the name "Centipede".
“The name is a little playful, easy to pronounce, does not require much memorization and is perfect for a children's shoe store. In addition, the centipede will become the signature hero of the future network. The choice is not accidental, the image of this insect was often used in children's cartoons, and the number of legs of the character acts as a special symbol and speaks of a wide range of shoes in the store, ”the company explains their choice.
The logo for the Centipede chain of stores is under development.
Recall that the goal of the new project is to unite Mila’s partners and open additional opportunities for mutually beneficial cooperation by consolidating small children's shoe stores under a single brand.