St. Petersburg deputy Vitaly Milonov demands a ban on the Russian market for shoes and clothes from the summer collection #Betrue of the Nike brand, the creation of which the American company was inspired by the LGBT community. The parliamentarian turned to the Prosecutor General of the Russian Federation, Yuri Chaika, with a request to check the Russian sportswear stores for their sale of rainbow-colored sneakers and T-shirts. According to the deputy, information about the sale and demonstration of these things from the collection “can have a corrupting effect on minors”, promotes homosexuality and contradicts the Federal Law “On the Protection of Children from Harmful Information”.
Experts, in turn, note that it will not be possible to bring to responsibility sports shops and the manufacturing company itself, since the flag of sexual minorities in the form of a rainbow is not official, and the corresponding coloring of clothes can not be called an open call for entry into the LGBT community.
“If the sneakers“ in the color of the rainbow ”will be sold along with other usual selling methods, then there is no propaganda. Moreover, the flag in the form of a rainbow among sexual minorities is unofficial, ”says Konstantin Trapaidze, chairman of the college of lawyers“ Your Legal Attorney ”. - If the colors of the clothes somehow match in color, then this is a matter of interpretation. Then the combination of brown and red should be prohibited, remembering the flag of Nazi Germany. ”
A member of the Council of the Marketing Guild of Marketing Nicolas Corot noted that the image of the rainbow in the public mind still remains a symbol of youth, hope and faith in miracles, and therefore, to say that Russian buyers (including those not related to the LGBT community) will not interested in the new Nike collection, you can’t.
About every 7 – 8 years, rainbow colors return to fashion around the world, and Russia is no exception. For some, a rainbow is a symbol of freedom, for someone - permissiveness, but definitely a positive perception of the world, ”Koro said.
Recently, former partners accused Nike of imposing their assortment policy, including with regard to rainbow-colored sneakers, but the company denied this. “Nike adheres to the principle of equality and is not discriminated against by orientation, gender, nationality or age. Nike supports social and cultural diversity and is committed to providing inspiration and innovation to every athlete in the world. In Russia, Nike does not require its partners to include certain products and collections in the assortment of their stores. Guided by their strategy, the brand’s dealers decide on their own which products they will sell in their stores in Russia, the Nike representative office said in a statement.
For example, in the Nike store in the Okhotny Ryad center in Moscow there is no “rainbow collection” on the shelves and the only opportunity to purchase products from this line is the company's American website.