An improved version of the rebranded Modis store, one of the leading Russian chain retailers of clothing and accessories for the whole family, has opened in Krasnodar. The design concept was developed by London-based retail branding agency Dalziel & Pow.
To date, the Modis network has more than 90 outlets in 55 Russian cities. The company, existing since 2007 of the year, plans to become the number one clothing store chain in Russia in terms of sales and brand recognition.
According to Denis Dolmatov, CEO of Modis, the new design of the retail space will emphasize the importance of stores and open up new prospects for the company. He added that Modis will not offer a franchise: all points will be opened by the companies themselves.
According to Dolmatov, interest in the low price segment in the country is still great, as evidenced by the annual increase in Modis turnover.