Fashion Retail company plans to open new brand stores of the UGG Australia brand, which is in high demand in the Russian market. Currently, five branded stores UGG Australia operate in large shopping centers in Moscow. Fashion Retail distributor intends to promote retail in a new but popular pop-up store format, among which the minimum cost of opening such a store, the maximum number of customers and the ability to sell "at the right time in the right place." It is also important that the volume of purchases of goods for a pop-up store is much less than for a full-fledged store, which reduces the risks, costs of personnel, equipment and rent, and the revenue of such a store is not inferior to the performance of a full-fledged UGG Australia monobrand.
Recall that the brand of shoes and accessories UGG, became famous thanks to sheepleather boots and continues to maintain high quality standards using wear-resistant materials - premium two-sided sheepleather, natural wool, leather and water-repellent suede. UGG Australia is actively working to improve its products: it develops ultra-light soles, supplies shoes with interchangeable insoles for different weather and lining with the effect of climate control.