The Swedish company H&M was again defeated in a dispute with the German concern Adidas for the right to use parallel stripes in its product design, which are the signature element of the German sportswear and footwear brand. The Hague court made a corresponding decision on this issue.
The dispute between the companies has been going on for 20 years. In 1997, H&M was forced to withdraw from the sale of the "Work out" collection, which used two parallel stripes along the sleeve and leg. The court found that such a design of H&M clothes is too similar to the corporate identity of Adidas. The Swedish company ignored the request of Adidas to sign an agreement not to use this design element in the future, disagreed with the court's decision, appealing.
But the court once again sided with the German brand and rejected H&M's claims. Now the Swedish brand must forget about the use of parallel stripes in their designs forever. Previously, such issues with Adidas were settled by such companies as Marca Mode, C&A Netherlands and Vendex KBB.