Adidas monopoly on branded parallel stripes in design recognized at The Hague court
15.11.2017 3963

Adidas monopoly on branded parallel stripes in design recognized at The Hague court

The Swedish company H&M was again defeated in a dispute with the German concern Adidas for the right to use parallel stripes in its product design, which are the signature element of the German sportswear and footwear brand. The Hague court made a corresponding decision on this issue.

The dispute between the companies has been going on for 20 years. In 1997, H&M was forced to withdraw from the sale of the "Work out" collection, which used two parallel stripes along the sleeve and leg. The court found that such a design of H&M clothes is too similar to the corporate identity of Adidas. The Swedish company ignored the request of Adidas to sign an agreement not to use this design element in the future, disagreed with the court's decision, appealing.

But the court once again sided with the German brand and rejected H&M's claims. Now the Swedish brand must forget about the use of parallel stripes in their designs forever. Previously, such issues with Adidas were settled by such companies as Marca Mode, C&A Netherlands and Vendex KBB.

The Swedish company H&M was again defeated in a dispute with the German concern Adidas for the right to use parallel stripes in the design of its products, which are a corporate element ...
5
1
Rating

Latest News

Bank of America analysts predict a decline in consumer interest in sneakers.

Bank of America analysts predict a decline in interest in athletic styles in fashion and a drop in demand for sneakers, which have been the most popular footwear worldwide for the past several years. These findings were published in a report…
15.01.2026 190

Luxury department store chain Saks Fifth Avenue has gone bankrupt in the US.

One of the leading players in the global luxury goods market, the American department store chain Saks Fifth Avenue, has gone bankrupt. Global Saks, which operates the oldest department store chain, Saks Fifth Avenue (42 stores), a luxury chain…
15.01.2026 226

The Pikolinos Group has appointed Francisco Sanchez as CEO.

The Spanish Pikolinos group announced the appointment of Francisco Sánchez as CEO. The appointment marks a new stage in the group's business development, which owns the Pikolinos and Martinelli footwear brands, and a new strategic plan…
14.01.2026 314

Camper Creative Director Achille Ion Gabriel is leaving his post.

Camper announced the departure of Achilles Ion Gabriel, the brand's creative director, who held the position since 2019. The creative team will now lead the creative direction of Camper and CamperLab.
14.01.2026 327

During the holidays, traffic in shopping centers in Russia was lower than last year.

Holiday traffic at shopping centers in Russia was 16-18% lower than during last year's New Year's holidays. The last week of 2025 saw an increase of approximately 20% compared to the weekly average…
14.01.2026 399
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning