Moscow does not lose attractiveness for new players
During the third quarter, 11 new international brands entered the Moscow market, according to research by CBRE. A. Lange & Söhne, Crate & Barrel, Great American cookies, Isaia, Lefties, Magnolia Bakery, Moscot, Penti, Reima, Santoni and UNOde50 have appeared in the capital.
Following the results of the 9 months of the 2014 year, the total number of new operators that first appeared in Moscow reached 29. So, for the entire 2013 year, this figure was 33. By the end of this year, about 10 international network retailers are planning to enter the market.
At the same time, there is a slight slowdown in the development of retailers already operating in Russia, who fear the negative impact of current geopolitical problems on consumer demand.
Moscow attracts new players by the fact that it remains a market with a powerful purchasing power of more than 90 billion euros per year.
The decline in the activity of retailers already operating in the market, combined with a high supply of new retail space (the commissioning of a shopping and entertainment center in 2014 may amount to 600 thousand square meters) allows "to enter" the market on relatively attractive terms.
Consumer demand, despite a slight weakening, still remains quite strong: in January-August of the 2014 year, this indicator grew by 2,3% compared to the same period of the 2013 year.
About 45% of the international network retailers that entered the market can be attributed to the middle price segment.
Shopping centers as places of opening of new outlets are still ahead of street retail in attractiveness.
During the third quarter, 11 new international brands entered the Moscow market, according to the company's research ...
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How to determine the effectiveness of a shoe business
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How to differentiate yourself from competitors and earn more?
Online shoe sales are increasingly competing with offline stores every year, but they still cannot count on even a 20-30% share of sales on the Russian market. With rare exceptions, the cost of shoes on marketplaces is lower than in retail stores; for some reason, most buyers prefer to purchase a new pair, albeit more expensive, but personally choosing from the assortment presented on store windows and shelves. This illogical behavior of buyers can only be explained by the fact that each of them has individual characteristics when choosing purchases. SR expert on increasing sales in fashion Evgeny Danchev talks in detail about three options for a marketing strategy for positioning retail in the market, their advantages and benefits.
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Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
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A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
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Difficulties in recruiting personnel and how to deal with them
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Effective methods that will help improve the effectiveness of sellers
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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