During the third quarter, 11 new international brands entered the Moscow market, according to research by CBRE. A. Lange & Söhne, Crate & Barrel, Great American cookies, Isaia, Lefties, Magnolia Bakery, Moscot, Penti, Reima, Santoni and UNOde50 have appeared in the capital.
Following the results of the 9 months of the 2014 year, the total number of new operators that first appeared in Moscow reached 29. So, for the entire 2013 year, this figure was 33. By the end of this year, about 10 international network retailers are planning to enter the market.
At the same time, there is a slight slowdown in the development of retailers already operating in Russia, who fear the negative impact of current geopolitical problems on consumer demand.
Moscow attracts new players by the fact that it remains a market with a powerful purchasing power of more than 90 billion euros per year.
The decline in the activity of retailers already operating in the market, combined with a high supply of new retail space (the commissioning of a shopping and entertainment center in 2014 may amount to 600 thousand square meters) allows "to enter" the market on relatively attractive terms.
Consumer demand, despite a slight weakening, still remains quite strong: in January-August of the 2014 year, this indicator grew by 2,3% compared to the same period of the 2013 year.
About 45% of the international network retailers that entered the market can be attributed to the middle price segment.
Shopping centers as places of opening of new outlets are still ahead of street retail in attractiveness.