Moscow “consumes” 24% of the entire Russian shoe market
According to the finished marketing research “Russian shoe market in 2010 year”, conducted by MarketMaster in January this year, in the structure of the Russian footwear market about 65% of the turnover is occupied by 11 cities with a population of more than 1 million people, including Moscow. The capital accounts for 24% of the total Russian footwear market, and St. Petersburg - 10,5%.
Over the four years 2005 and 2008, the increase in footwear retail sales in Moscow was 7% - 16% per year, and in 2009 the volume of the Moscow retail shoe market decreased by 12% compared to 2008. Following the results of the 2010 year, the retail footwear turnover in Moscow increased by 4% compared to the 2009 year.
In the market structure of the Moscow shoe market, the share of women's shoes is about 60%, the share of men's shoes is 40%. Compared to 2006, the share of men's shoes in the Moscow shoe market grew by 5%. The maximum share in the Moscow footwear market is the footwear segment for consumers with income from 25 000 to 40 000 rubles per family member per month. This segment occupies about 37% of the Moscow footwear market, reports retailer.ru.
According to the finished marketing research “Russian Footwear Market in 2010 Year”, conducted by MarketMaster in January this year, the structure of the Russian footwear market is about ...
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The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, according to statistics, is only 1,8 pairs. However, according to forecasts by DISCOVERY Research Group, by 2023, consumption will increase to 2,9 pairs per year. Fashion has also changed, heels are almost a thing of the past, sports shoes are in demand, comfortable and wear. But you can’t only sell sneakers and ugg boots, especially since these very models are available in all stores in the country! What to do and how to understand what to buy in order to build up from competitors and attract buyers?
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Ecommerce Laws Every Seller Should Know
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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