Moscow is the most attractive city in Europe for international brands
26.05.2015 3271

Moscow is the most attractive city in Europe for international brands

According to the study “Retail Networks: The Degree of Globalization of Business” 2015 of the year, prepared by CBRE, an international real estate consulting company, Moscow and Paris were the most attractive European cities for the expansion of international brands.

During 2014, 41 retailers opened their first stores in the Russian capital (including brands such as Monki, Lefties, Forever 21, Isabel Garcia, Suitsupply, Deichmann, Dockers, etc.), which brought it 7th place in the ranking (in Paris - 40), while all other cities included in the top 15 are in Asia or the United States. Tokyo came in first with 63 new retail brands, followed by Singapore (58) and Abu Dhabi (55).

In total, according to CBRE at the beginning of the 2015 of the year, the Moscow market regularly has 154 of the world's leading brands from 334, which is 46%. According to this indicator, Moscow shares the 5-6-e places in the world with Singapore, passing only London ahead, where 57,9% of the major international brands are represented, as well as Dubai, Shanghai and New York.

According to analysts, only about 2015-15 new brands may appear in the Russian capital in 18. This is due to the aggravation of the geopolitical situation in the second half of last year, due to which many retailers have postponed their arrival in the Russian Federation. “However, in 2015, interest in the Russian market begins to gradually recover, which will be reflected in the growth of international retailers' activity in 2016,” the authors of the study say.

The most extensive expansion into new markets in 2014 was made by American companies: they accounted for 26% of debut openings in previously unreached countries. Italian and British retailers ranked second (14%) and third (11%), respectively.

According to the study “Retail Networks: The Degree of Globalization of Business,” 2015 of the year prepared by CBRE, an international real estate consulting company, Moscow and Paris were the most ...
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