After the crisis recession, consumption in Moscow increased: residents of the capital give 7619 euros for retail purchases per year, analysts at Cushman & Wakefield calculated. Retailers' revenues are growing, but not due to sales growth - the optimization of expenses carried out during the crisis affects RB.ru experts. The shortage of space will exert pressure on the trading business, which is why rental rates this year will increase by 10-15%.
Muscovites' incomes are among the highest in Russia: $ 1532 in 2010 compared to $ 620 on average in Russia. Capital residents spend 68% of their income on the purchase of goods and services, which is the highest indicator among European cities, experts say Jones Lang LaSalle. According to Rosstat, the average Russian earns $ 8330 per year, and spends $ 4941. According to Cushman & Wakefield analysts, Muscovites give more money to retail purchases annually than residents of London and Germany: 7619 euros versus 5760 and 5600, respectively.
According to the forecasts of Jones Lang LaSalle, the increased volume of issued consumer loans will continue to influence the growth of retail turnover: + 6,8% in 2010 year and + 1,4% in January 2011 year. Due to rising inflation, sales of durable goods will grow, experts predict.
Maxim Klyagin, an analyst with Finam Management, calls inflation negative for the market: it affected real disposable income, which in the first quarter fell by 2,9%. According to the results of January-March, the retail trade turnover in Russia grew in comparable prices by 4,7% (in the first quarter of 2010 of the year - by 2,2%). Klyagin agrees with the forecasts of Jones Lang LaSalle: high inflation motivates consumers to make capital purchases - the purchase of expensive durable goods. “So, it’s quite obvious that the general statistics of the nonfood segment are significantly affected, for example, by the pronounced dynamics of growth in car sales: almost + 30% only in March,” says RB.ru expert.