Munz Group launches multi-brand chain Salamander Store Salamander Store in Moscow
17.06.2024 2084

Munz Group launches multi-brand chain Salamander Store

The first multi-brand Salamander Store opened in Moscow, in the Kuntsevo Plaza shopping center. In addition to Salamander shoes, the retail assortment includes clothing and accessories, household goods, care cosmetics, related products and shoes from brands such as Reebok, Thomas Munz, US Polo, Briggs, LolliPolli, Lumberjack, Rieker, Bridget and others.

Salamander Store in Moscow Salamander Store in Moscow

Munz Group (one of the assets of the president and founder of the Russian shoe holding Zenden Group Andrei Pavlov) owns the Thomas Munz shoe brand and is developing a retail chain of the same name, multi-brand shoe stores Munz Store and an online store. In 2020, the company acquired licensing rights to manage the Salamander brand in Russia and other CIS countries. The chain of mono-brand stores Salamander Since 1885, managed by the Munz Group, currently has 54 outlets; stores are open in different cities of the country.

Salamander Store in Moscow Salamander Store in Moscow

Salamander Store is a new retail project of the retailer. By the end of 2025, the company plans to launch at least 50 Salamander Stores in large shopping centers, with a special emphasis on development in the regions. New retail focuses on presenting goods in the medium price segment.

Salamander Store in Moscow Salamander Store in Moscow

The Salamander Store interior features a positive design in light colors. Accent zones are allocated for different groups of products, for which image elements, wall lighting, and modern LED screens are used.

Salamander Store in Moscow Salamander Store in Moscow

Munz Group founded in 2014. Develops shoe brands Salamander, Thomas Munz, Briggs, LolliPolli, O2 and others, manages retail projects Salamander, Salamander Store, Thomas Munz, Munz Store. The group's revenue in 2022 (according to RBC Company) amounted to 5,802 billion rubles, profit - 921 million rubles.

 

 

The first multi-brand Salamander Store opened in Moscow, in the Kuntsevo Plaza shopping center. In addition to Salamander shoes, the retail assortment includes clothing and accessories, household goods, care products…
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