Men spend more on clothes, shoes and accessories than women
Raiffeisenbank analyzed the spending of its customers in online fashion stores and concluded that the spending of men on the purchase of clothes, shoes and accessories exceeds the spending on similar categories of women's goods. This difference is most significant for people under the age of 24 and after 45 years.
| Age | Average expenses per month, in rubles. | Difference in average spending | |
|---|---|---|---|
| Women | Men | ||
| Until 24 | 2 220 | 3 133 | 41% |
| 25-29 | 3 029 | 3 888 | 28% |
| 30-44 | 4 639 | 6 110 | 31% |
| 45+ | 7 385 | 11 138 | 51% |
In the segment of online fashion stores, in the first quarter of 2019, the first place in the total spending of Raiffeisenbank customers is held by the Wildberries online store, which overtook the TSUM luxury online retailer online store. At the same time, the amount of spending committed by Raiffeisenbank customers in online fashion stores in the first quarter of 2019 of the year increased by 89% compared to the same period of 2018 of the year. The total check of offline stores in the first quarter of 2019, on the contrary, fell by 7%.
Raiffeisenbank analyzed the spending of its customers in online fashion stores and came to the conclusion that the spending of men on the purchase of clothes, shoes and accessories exceeds the spending on similar categories of goods ...
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